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Query Understanding for Natural Language Enterprise Search

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 Added by Georgios Balikas
 Publication date 2020
and research's language is English




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Natural Language Search (NLS) extends the capabilities of search engines that perform keyword search allowing users to issue queries in a more natural language. The engine tries to understand the meaning of the queries and to map the query words to the symbols it supports like Persons, Organizations, Time Expressions etc.. It, then, retrieves the information that satisfies the users need in different forms like an answer, a record or a list of records. We present an NLS system we implemented as part of the Search service of a major CRM platform. The system is currently in production serving thousands of customers. Our user studies showed that creating dynamic reports with NLS saved more than 50% of our users time compared to achieving the same result with navigational search. We describe the architecture of the system, the particularities of the CRM domain as well as how they have influenced our design decisions. Among several submodules of the system we detail the role of a Deep Learning Named Entity Recognizer. The paper concludes with discussion over the lessons learned while developing this product.



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112 - Zheng Chen , Xing Fan , Yuan Ling 2020
Query rewriting (QR) is an increasingly important technique to reduce customer friction caused by errors in a spoken language understanding pipeline, where the errors originate from various sources such as speech recognition errors, language understanding errors or entity resolution errors. In this work, we first propose a neural-retrieval based approach for query rewriting. Then, inspired by the wide success of pre-trained contextual language embeddings, and also as a way to compensate for insufficient QR training data, we propose a language-modeling (LM) based approach to pre-train query embeddings on historical user conversation data with a voice assistant. In addition, we propose to use the NLU hypotheses generated by the language understanding system to augment the pre-training. Our experiments show pre-training provides rich prior information and help the QR task achieve strong performance. We also show joint pre-training with NLU hypotheses has further benefit. Finally, after pre-training, we find a small set of rewrite pairs is enough to fine-tune the QR model to outperform a strong baseline by full training on all QR training data.
Visual querying is essential for interactively exploring massive trajectory data. However, the data uncertainty imposes profound challenges to fulfill advanced analytics requirements. On the one hand, many underlying data does not contain accurate geographic coordinates, e.g., positions of a mobile phone only refer to the regions (i.e., mobile cell stations) in which it resides, instead of accurate GPS coordinates. On the other hand, domain experts and general users prefer a natural way, such as using a natural language sentence, to access and analyze massive movement data. In this paper, we propose a visual analytics approach that can extract spatial-temporal constraints from a textual sentence and support an effective query method over uncertain mobile trajectory data. It is built up on encoding massive, spatially uncertain trajectories by the semantic information of the POIs and regions covered by them, and then storing the trajectory documents in text database with an effective indexing scheme. The visual interface facilitates query condition specification, situation-aware visualization, and semantic exploration of large trajectory data. Usage scenarios on real-world human mobility datasets demonstrate the effectiveness of our approach.
Understanding search queries is critical for shopping search engines to deliver a satisfying customer experience. Popular shopping search engines receive billions of unique queries yearly, each of which can depict any of hundreds of user preferences or intents. In order to get the right results to customers it must be known queries like inexpensive prom dresses are intended to not only surface results of a certain product type but also products with a low price. Referred to as query intents, examples also include preferences for author, brand, age group, or simply a need for customer service. Recent works such as BERT have demonstrated the success of a large transformer encoder architecture with language model pre-training on a variety of NLP tasks. We adapt such an architecture to learn intents for search queries and describe methods to account for the noisiness and sparseness of search query data. We also describe cost effective ways of hosting transformer encoder models in context with low latency requirements. With the right domain-specific training we can build a shareable deep learning model whose internal representation can be reused for a variety of query understanding tasks including query intent identification. Model sharing allows for fewer large models needed to be served at inference time and provides a platform to quickly build and roll out new search query classifiers.
Language model pre-training, such as BERT, has significantly improved the performances of many natural language processing tasks. However, pre-trained language models are usually computationally expensive, so it is difficult to efficiently execute them on resource-restricted devices. To accelerate inference and reduce model size while maintaining accuracy, we first propose a novel Transformer distillation method that is specially designed for knowledge distillation (KD) of the Transformer-based models. By leveraging this new KD method, the plenty of knowledge encoded in a large teacher BERT can be effectively transferred to a small student Tiny-BERT. Then, we introduce a new two-stage learning framework for TinyBERT, which performs Transformer distillation at both the pretraining and task-specific learning stages. This framework ensures that TinyBERT can capture he general-domain as well as the task-specific knowledge in BERT. TinyBERT with 4 layers is empirically effective and achieves more than 96.8% the performance of its teacher BERTBASE on GLUE benchmark, while being 7.5x smaller and 9.4x faster on inference. TinyBERT with 4 layers is also significantly better than 4-layer state-of-the-art baselines on BERT distillation, with only about 28% parameters and about 31% inference time of them. Moreover, TinyBERT with 6 layers performs on-par with its teacher BERTBASE.
We present a simple yet effective Targeted Adversarial Training (TAT) algorithm to improve adversarial training for natural language understanding. The key idea is to introspect current mistakes and prioritize adversarial training steps to where the model errs the most. Experiments show that TAT can significantly improve accuracy over standard adversarial training on GLUE and attain new state-of-the-art zero-shot results on XNLI. Our code will be released at: https://github.com/namisan/mt-dnn.

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