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Contextual Bandits for adapting to changing User preferences over time

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 Added by Dattaraj Rao
 Publication date 2020
and research's language is English
 Authors Dattaraj Rao




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Contextual bandits provide an effective way to model the dynamic data problem in ML by leveraging online (incremental) learning to continuously adjust the predictions based on changing environment. We explore details on contextual bandits, an extension to the traditional reinforcement learning (RL) problem and build a novel algorithm to solve this problem using an array of action-based learners. We apply this approach to model an article recommendation system using an array of stochastic gradient descent (SGD) learners to make predictions on rewards based on actions taken. We then extend the approach to a publicly available MovieLens dataset and explore the findings. First, we make available a simplified simulated dataset showing varying user preferences over time and how this can be evaluated with static and dynamic learning algorithms. This dataset made available as part of this research is intentionally simulated with limited number of features and can be used to evaluate different problem-solving strategies. We will build a classifier using static dataset and evaluate its performance on this dataset. We show limitations of static learner due to fixed context at a point of time and how changing that context brings down the accuracy. Next we develop a novel algorithm for solving the contextual bandit problem. Similar to the linear bandits, this algorithm maps the reward as a function of context vector but uses an array of learners to capture variation between actions/arms. We develop a bandit algorithm using an array of stochastic gradient descent (SGD) learners, with separate learner per arm. Finally, we will apply this contextual bandit algorithm to predicting movie ratings over time by different users from the standard Movie Lens dataset and demonstrate the results.



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A major research direction in contextual bandits is to develop algorithms that are computationally efficient, yet support flexible, general-purpose function approximation. Algorithms based on modeling rewards have shown strong empirical performance, but typically require a well-specified model, and can fail when this assumption does not hold. Can we design algorithms that are efficient and flexible, yet degrade gracefully in the face of model misspecification? We introduce a new family of oracle-efficient algorithms for $varepsilon$-misspecified contextual bandits that adapt to unknown model misspecification -- both for finite and infinite action settings. Given access to an online oracle for square loss regression, our algorithm attains optimal regret and -- in particular -- optimal dependence on the misspecification level, with no prior knowledge. Specializing to linear contextual bandits with infinite actions in $d$ dimensions, we obtain the first algorithm that achieves the optimal $O(dsqrt{T} + varepsilonsqrt{d}T)$ regret bound for unknown misspecification level $varepsilon$. On a conceptual level, our results are enabled by a new optimization-based perspective on the regression oracle reduction framework of Foster and Rakhlin, which we anticipate will find broader use.
Personalized recommendation based on multi-arm bandit (MAB) algorithms has shown to lead to high utility and efficiency as it can dynamically adapt the recommendation strategy based on feedback. However, unfairness could incur in personalized recommendation. In this paper, we study how to achieve user-side fairness in personalized recommendation. We formulate our fair personalized recommendation as a modified contextual bandit and focus on achieving fairness on the individual whom is being recommended an item as opposed to achieving fairness on the items that are being recommended. We introduce and define a metric that captures the fairness in terms of rewards received for both the privileged and protected groups. We develop a fair contextual bandit algorithm, Fair-LinUCB, that improves upon the traditional LinUCB algorithm to achieve group-level fairness of users. Our algorithm detects and monitors unfairness while it learns to recommend personalized videos to students to achieve high efficiency. We provide a theoretical regret analysis and show that our algorithm has a slightly higher regret bound than LinUCB. We conduct numerous experimental evaluations to compare the performances of our fair contextual bandit to that of LinUCB and show that our approach achieves group-level fairness while maintaining a high utility.
The design of personalized incentives or recommendations to improve user engagement is gaining prominence as digital platform providers continually emerge. We propose a multi-armed bandit framework for matching incentives to users, whose preferences are unknown a priori and evolving dynamically in time, in a resource constrained environment. We design an algorithm that combines ideas from three distinct domains: (i) a greedy matching paradigm, (ii) the upper confidence bound algorithm (UCB) for bandits, and (iii) mixing times from the theory of Markov chains. For this algorithm, we provide theoretical bounds on the regret and demonstrate its performance via both synthetic and realistic (matching supply and demand in a bike-sharing platform) examples.
Motivated by problems of learning to rank long item sequences, we introduce a variant of the cascading bandit model that considers flexible length sequences with varying rewards and losses. We formulate two generative models for this problem within the generalized linear setting, and design and analyze upper confidence algorithms for it. Our analysis delivers tight regret bounds which, when specialized to vanilla cascading bandits, results in sharper guarantees than previously available in the literature. We evaluate our algorithms on a number of real-world datasets, and show significantly improved empirical performance as compared to known cascading bandit baselines.
78 - Lihong Li , Yu Lu , Dengyong Zhou 2017
Contextual bandits are widely used in Internet services from news recommendation to advertising, and to Web search. Generalized linear models (logistical regression in particular) have demonstrated stronger performance than linear models in many applications where rewards are binary. However, most theoretical analyses on contextual bandits so far are on linear bandits. In this work, we propose an upper confidence bound based algorithm for generalized linear contextual bandits, which achieves an $tilde{O}(sqrt{dT})$ regret over $T$ rounds with $d$ dimensional feature vectors. This regret matches the minimax lower bound, up to logarithmic terms, and improves on the best previous result by a $sqrt{d}$ factor, assuming the number of arms is fixed. A key component in our analysis is to establish a new, sharp finite-sample confidence bound for maximum-likelihood estimates in generalized linear models, which may be of independent interest. We also analyze a simpler upper confidence bound algorithm, which is useful in practice, and prove it to have optimal regret for certain cases.

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