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Register a new userA Practical Incremental Method to Train Deep CTR Models
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Yichao Wang
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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Deep learning models in recommender systems are usually trained in the batch mode, namely iteratively trained on a fixed-size window of training data. Such batch mode training of deep learning models suffers from low training efficiency, which may lead to performance degradation when the model is not produced on time. To tackle this issue, incremental learning is proposed and has received much attention recently. Incremental learning has great potential in recommender systems, as two consecutive window of training data overlap most of the volume. It aims to update the model incrementally with only the newly incoming samples from the timestamp when the model is updated last time, which is much more efficient than the batch mode training. However, most of the incremental learning methods focus on the research area of image recognition where new tasks or classes are learned over time. In this work, we introduce a practical incremental method to train deep CTR models, which consists of three decoupled modules (namely, data, feature and model module). Our method can achieve comparable performance to the conventional batch mode training with much better training efficiency. We conduct extensive experiments on a public benchmark and a private dataset to demonstrate the effectiveness of our proposed method.
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Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods have a strong bias towards low- or high-order interactions, or rely on expertise feature engineering. In this paper, we show that it is possible to derive an end-to-end learning model that emphasizes both low- and high-order feature interactions. The proposed framework, DeepFM, combines the power of factorization machines for recommendation and deep learning for feature learning in a new neural network architecture. Compared to the latest Wide & Deep model from Google, DeepFM has a shared raw feature input to both its wide and deep components, with no need of feature engineering besides raw features. DeepFM, as a general learning framework, can incorporate various network architectures in its deep component. In this paper, we study two instances of DeepFM where its deep component is DNN and PNN respectively, for which we denote as DeepFM-D and DeepFM-P. Comprehensive experiments are conducted to demonstrate the effectiveness of DeepFM-D and DeepFM-P over the existing models for CTR prediction, on both benchmark data and commercial data. We conduct online A/B test in Huawei App Market, which reveals that DeepFM-D leads to more than 10% improvement of click-through rate in the production environment, compared to a well-engineered LR model. We also covered related practice in deploying our framework in Huawei App Market.
Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical behaviors. However, most current models are based on sequential models which truncate the behavior sequences by a fixed length, thus have difficulties in handling very long behavior sequences. Another big problem is that sequences with the same length can be quite different in terms of time, carrying completely different meanings. In this paper, we propose a non-sequential approach to tackle the above problems. Specifically, we first represent the behavior data in a sparse key-vector format, where the vector contains rich behavior info such as time, count and category. Next, we enhance the Deep Interest Network to take such rich information into account by a novel attention network. The sparse representation makes it practical to handle large scale long behavior sequences. Finally, we introduce a multidimensional partition framework to mine behavior interactions. The framework can partition data into custom designed time buckets to capture the interactions among information aggregated in different time buckets. Similarly, it can also partition the data into different categories and capture the interactions among them. Experiments are conducted on two public datasets: one is an advertising dataset and the other is a production recommender dataset. Our models outperform other state-of-the-art models on both datasets.
Click-through rate (CTR) prediction plays an important role in online advertising and recommender systems. In practice, the training of CTR models depends on click data which is intrinsically biased towards higher positions since higher position has higher CTR by nature. Existing methods such as actual position training with fixed position inference and inverse propensity weighted training with no position inference alleviate the bias problem to some extend. However, the different treatment of position information between training and inference will inevitably lead to inconsistency and sub-optimal online performance. Meanwhile, the basic assumption of these methods, i.e., the click probability is the product of examination probability and relevance probability, is oversimplified and insufficient to model the rich interaction between position and other information. In this paper, we propose a Deep Position-wise Interaction Network (DPIN) to efficiently combine all candidate items and positions for estimating CTR at each position, achieving consistency between offline and online as well as modeling the deep non-linear interaction among position, user, context and item under the limit of serving performance. Following our new treatment to the position bias in CTR prediction, we propose a new evaluation metrics named PAUC (position-wise AUC) that is suitable for measuring the ranking quality at a given position. Through extensive experiments on a real world dataset, we show empirically that our method is both effective and efficient in solving position bias problem. We have also deployed our method in production and observed statistically significant improvement over a highly optimized baseline in a rigorous A/B test.
Traditional industrial recommenders are usually trained on a single business domain and then serve for this domain. However, in large commercial platforms, it is often the case that the recommenders need to make click-through rate (CTR) predictions for multiple business domains. Different domains have overlapping user groups and items. Thus, there exist commonalities. Since the specific user groups have disparity and the user behaviors may change in various business domains, there also have distinctions. The distinctions result in domain-specific data distributions, making it hard for a single shared model to work well on all domains. To learn an effective and efficient CTR model to handle multiple domains simultaneously, we present Star Topology Adaptive Recommender (STAR). Concretely, STAR has the star topology, which consists of the shared centered parameters and domain-specific parameters. The shared parameters are applied to learn commonalities of all domains, and the domain-specific parameters capture domain distinction for more refined prediction. Given requests from different business domains, STAR can adapt its parameters conditioned on the domain characteristics. The experimental result from production data validates the superiority of the proposed STAR model. Since 2020, STAR has been deployed in the display advertising system of Alibaba, obtaining averaging 8.0% improvement on CTR and 6.0% on RPM (Revenue Per Mille).
We present a framework to train a structured prediction model by performing smoothing on the inference algorithm it builds upon. Smoothing overcomes the non-smoothness inherent to the maximum margin structured prediction objective, and paves the way for the use of fast primal gradient-based optimization algorithms. We illustrate the proposed framework by developing a novel primal incremental optimization algorithm for the structural support vector machine. The proposed algorithm blends an extrapolation scheme for acceleration and an adaptive smoothing scheme and builds upon the stochastic variance-reduced gradient algorithm. We establish its worst-case global complexity bound and study several practical variants, including extensions to deep structured prediction. We present experimental results on two real-world problems, namely named entity recognition and visual object localization. The experimental results show that the proposed framework allows us to build upon efficient inference algorithms to develop large-scale optimization algorithms for structured prediction which can achieve competitive performance on the two real-world problems.
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