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Register a new userDeep Search Query Intent Understanding
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Added by
Xiaowei Liu
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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Understanding a users query intent behind a search is critical for modern search engine success. Accurate query intent prediction allows the search engine to better serve the users need by rendering results from more relevant categories. This paper aims to provide a comprehensive learning framework for modeling query intent under different stages of a search. We focus on the design for 1) predicting users intents as they type in queries on-the-fly in typeahead search using character-level models; and 2) accurate word-level intent prediction models for complete queries. Various deep learning components for query text understanding are experimented. Offline evaluation and online A/B test experiments show that the proposed methods are effective in understanding query intent and efficient to scale for online search systems.
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As a popular Q&A site for programming, Stack Overflow is a treasure for developers. However, the amount of questions and answers on Stack Overflow make it difficult for developers to efficiently locate the information they are looking for. There are two gaps leading to poor search results: the gap between the users intention and the textual query, and the semantic gap between the query and the post content. Therefore, developers have to constantly reformulate their queries by correcting misspelled words, adding limitations to certain programming languages or platforms, etc. As query reformulation is tedious for developers, especially for novices, we propose an automated software-specific query reformulation approach based on deep learning. With query logs provided by Stack Overflow, we construct a large-scale query reformulation corpus, including the original queries and corresponding reformulated ones. Our approach trains a Transformer model that can automatically generate candidate reformulated queries when given the users original query. The evaluation results show that our approach outperforms five state-of-the-art baselines, and achieves a 5.6% to 33.5% boost in terms of $mathit{ExactMatch}$ and a 4.8% to 14.4% boost in terms of $mathit{GLEU}$.
LiveSketch is a novel algorithm for searching large image collections using hand-sketched queries. LiveSketch tackles the inherent ambiguity of sketch search by creating visual suggestions that augment the query as it is drawn, making query specification an iterative rather than one-shot process that helps disambiguate users search intent. Our technical contributions are: a triplet convnet architecture that incorporates an RNN based variational autoencoder to search for images using vector (stroke-based) queries; real-time clustering to identify likely search intents (and so, targets within the search embedding); and the use of backpropagation from those targets to perturb the input stroke sequence, so suggesting alterations to the query in order to guide the search. We show improvements in accuracy and time-to-task over contemporary baselines using a 67M image corpus.
We study the problem of query attribute value extraction, which aims to identify named entities from user queries as diverse surface form attribute values and afterward transform them into formally canonical forms. Such a problem consists of two phases: {named entity recognition (NER)} and {attribute value normalization (AVN)}. However, existing works only focus on the NER phase but neglect equally important AVN. To bridge this gap, this paper proposes a unified query attribute value extraction system in e-commerce search named QUEACO, which involves both two phases. Moreover, by leveraging large-scale weakly-labeled behavior data, we further improve the extraction performance with less supervision cost. Specifically, for the NER phase, QUEACO adopts a novel teacher-student network, where a teacher network that is trained on the strongly-labeled data generates pseudo-labels to refine the weakly-labeled data for training a student network. Meanwhile, the teacher network can be dynamically adapted by the feedback of the students performance on strongly-labeled data to maximally denoise the noisy supervisions from the weak labels. For the AVN phase, we also leverage the weakly-labeled query-to-attribute behavior data to normalize surface form attribute values from queries into canonical forms from products. Extensive experiments on a real-world large-scale E-commerce dataset demonstrate the effectiveness of QUEACO.
Conversational search plays a vital role in conversational information seeking. As queries in information seeking dialogues are ambiguous for traditional ad-hoc information retrieval (IR) systems due to the coreference and omission resolution problems inherent in natural language dialogue, resolving these ambiguities is crucial. In this paper, we tackle conversational passage retrieval (ConvPR), an important component of conversational search, by addressing query ambiguities with query reformulation integrated into a multi-stage ad-hoc IR system. Specifically, we propose two conversational query reformulation (CQR) methods: (1) term importance estimation and (2) neural query rewriting. For the former, we expand conversational queries using important terms extracted from the conversational context with frequency-based signals. For the latter, we reformulate conversational queries into natural, standalone, human-understandable queries with a pretrained sequence-tosequence model. Detailed analyses of the two CQR methods are provided quantitatively and qualitatively, explaining their advantages, disadvantages, and distinct behaviors. Moreover, to leverage the strengths of both CQR methods, we propose combining their output with reciprocal rank fusion, yielding state-of-the-art retrieval effectiveness, 30% improvement in terms of NDCG@3 compared to the best submission of TREC CAsT 2019.
Understanding search queries is critical for shopping search engines to deliver a satisfying customer experience. Popular shopping search engines receive billions of unique queries yearly, each of which can depict any of hundreds of user preferences or intents. In order to get the right results to customers it must be known queries like inexpensive prom dresses are intended to not only surface results of a certain product type but also products with a low price. Referred to as query intents, examples also include preferences for author, brand, age group, or simply a need for customer service. Recent works such as BERT have demonstrated the success of a large transformer encoder architecture with language model pre-training on a variety of NLP tasks. We adapt such an architecture to learn intents for search queries and describe methods to account for the noisiness and sparseness of search query data. We also describe cost effective ways of hosting transformer encoder models in context with low latency requirements. With the right domain-specific training we can build a shareable deep learning model whose internal representation can be reused for a variety of query understanding tasks including query intent identification. Model sharing allows for fewer large models needed to be served at inference time and provides a platform to quickly build and roll out new search query classifiers.
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