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Register a new userAttacking Black-box Recommendations via Copying Cross-domain User Profiles
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Wenqi Fan
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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Recently, recommender systems that aim to suggest personalized lists of items for users to interact with online have drawn a lot of attention. In fact, many of these state-of-the-art techniques have been deep learning based. Recent studies have shown that these deep learning models (in particular for recommendation systems) are vulnerable to attacks, such as data poisoning, which generates users to promote a selected set of items. However, more recently, defense strategies have been developed to detect these generated users with fake profiles. Thus, advanced injection attacks of creating more `realistic user profiles to promote a set of items is still a key challenge in the domain of deep learning based recommender systems. In this work, we present our framework CopyAttack, which is a reinforcement learning based black-box attack method that harnesses real users from a source domain by copying their profiles into the target domain with the goal of promoting a subset of items. CopyAttack is constructed to both efficiently and effectively learn policy gradient networks that first select, and then further refine/craft, user profiles from the source domain to ultimately copy into the target domain. CopyAttacks goal is to maximize the hit ratio of the targeted items in the Top-$k$ recommendation list of the users in the target domain. We have conducted experiments on two real-world datasets and have empirically verified the effectiveness of our proposed framework and furthermore performed a thorough model analysis.
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Making accurate recommendations for cold-start users has been a longstanding and critical challenge for recommender systems (RS). Cross-domain recommendations (CDR) offer a solution to tackle such a cold-start problem when there is no sufficient data for the users who have rarely used the system. An effective approach in CDR is to leverage the knowledge (e.g., user representations) learned from a related but different domain and transfer it to the target domain. Fine-tuning works as an effective transfer learning technique for this objective, which adapts the parameters of a pre-trained model from the source domain to the target domain. However, current methods are mainly based on the global fine-tuning strategy: the decision of which layers of the pre-trained model to freeze or fine-tune is taken for all users in the target domain. In this paper, we argue that users in RS are personalized and should have their own fine-tuning policies for better preference transfer learning. As such, we propose a novel User-specific Adaptive Fine-tuning method (UAF), selecting which layers of the pre-trained network to fine-tune, on a per-user basis. Specifically, we devise a policy network with three alternative strategies to automatically decide which layers to be fine-tuned and which layers to have their parameters frozen for each user. Extensive experiments show that the proposed UAF exhibits significantly better and more robust performance for user cold-start recommendation.
Cross-Domain Recommendation (CDR) and Cross-System Recommendation (CSR) have been proposed to improve the recommendation accuracy in a target dataset (domain/system) with the help of a source one with relatively richer information. However, most existing CDR and CSR approaches are single-target, namely, there is a single target dataset, which can only help the target dataset and thus cannot benefit the source dataset. In this paper, we focus on three new scenarios, i.e., Dual-Target CDR (DTCDR), Multi-Target CDR (MTCDR), and CDR+CSR, and aim to improve the recommendation accuracy in all datasets simultaneously for all scenarios. To do this, we propose a unified framework, called GA (based on Graph embedding and Attention techniques), for all three scenarios. In GA, we first construct separate heterogeneous graphs to generate more representative user and item embeddings. Then, we propose an element-wise attention mechanism to effectively combine the embeddings of common entities (users/items) learned from different datasets. Moreover, to avoid negative transfer, we further propose a Personalized training strategy to minimize the embedding difference of common entities between a richer dataset and a sparser dataset, deriving three new models, i.e., GA-DTCDR-P, GA-MTCDR-P, and GA-CDR+CSR-P, for the three scenarios respectively. Extensive experiments conducted on four real-world datasets demonstrate that our proposed GA models significantly outperform the state-of-the-art approaches.
Cross-domain sequential recommendation is the task of predict the next item that the user is most likely to interact with based on past sequential behavior from multiple domains. One of the key challenges in cross-domain sequential recommendation is to grasp and transfer the flow of information from multiple domains so as to promote recommendations in all domains. Previous studies have investigated the flow of behavioral information by exploring the connection between items from different domains. The flow of knowledge (i.e., the connection between knowledge from different domains) has so far been neglected. In this paper, we propose a mixed information flow network for cross-domain sequential recommendation to consider both the flow of behavioral information and the flow of knowledge by incorporating a behavior transfer unit and a knowledge transfer unit. The proposed mixed information flow network is able to decide when cross-domain information should be used and, if so, which cross-domain information should be used to enrich the sequence representation according to users current preferences. Extensive experiments conducted on four e-commerce datasets demonstrate that mixed information flow network is able to further improve recommendation performance in different domains by modeling mixed information flow.
Machine learning methods allow us to make recommendations to users in applications across fields including entertainment, dating, and commerce, by exploiting similarities in users interaction patterns. However, in domains that demand protection of personally sensitive data, such as medicine or banking, how can we learn such a model without accessing the sensitive data, and without inadvertently leaking private information? We propose a new federated approach to learning global and local private models for recommendation without collecting raw data, user statistics, or information about personal preferences. Our method produces a set of prototypes that allows us to infer global behavioral patterns, while providing differential privacy guarantees for users in any database of the system. By requiring only two rounds of communication, we both reduce the communication costs and avoid the excessive privacy loss associated with iterative procedures. We test our framework on synthetic data as well as real federated medical data and Movielens ratings data. We show local adaptation of the global model allows our method to outperform centralized matrix-factorization-based recommender system models, both in terms of accuracy of matrix reconstruction and in terms of relevance of the recommendations, while maintaining provable privacy guarantees. We also show that our method is more robust and is characterized by smaller variance than individual models learned by independent entities.
Recent studies have shown that adversarial examples in state-of-the-art image classifiers trained by deep neural networks (DNN) can be easily generated when the target model is transparent to an attacker, known as the white-box setting. However, when attacking a deployed machine learning service, one can only acquire the input-output correspondences of the target model; this is the so-called black-box attack setting. The major drawback of existing black-box attacks is the need for excessive model queries, which may give a false sense of model robustness due to inefficient query designs. To bridge this gap, we propose a generic framework for query-efficient black-box attacks. Our framework, AutoZOOM, which is short for Autoencoder-based Zeroth Order Optimization Method, has two novel building blocks towards efficient black-box attacks: (i) an adaptive random gradient estimation strategy to balance query counts and distortion, and (ii) an autoencoder that is either trained offline with unlabeled data or a bilinear resizing operation for attack acceleration. Experimental results suggest that, by applying AutoZOOM to a state-of-the-art black-box attack (ZOO), a significant reduction in model queries can be achieved without sacrificing the attack success rate and the visual quality of the resulting adversarial examples. In particular, when compared to the standard ZOO method, AutoZOOM can consistently reduce the mean query counts in finding successful adversarial examples (or reaching the same distortion level) by at least 93% on MNIST, CIFAR-10 and ImageNet datasets, leading to novel insights on adversarial robustness.
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