Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userGender and Racial Diversity in Commercial Brands Advertising Images on Social Media
220
0
0.0
(
0
)
Added by
Jisun An
Publication date
2019
fields
Informatics Engineering
and research's language is
English
Ask ChatGPT about the research
No Arabic abstract
Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.
rate research
Read More
Multiple studies have demonstrated that behavior on internet-based social media platforms can be indicative of an individuals mental health status. The widespread availability of such data has spurred interest in mental health research from a computational lens. While previous research has raised concerns about possible biases in models produced from this data, no study has quantified how these biases actually manifest themselves with respect to different demographic groups, such as gender and racial/ethnic groups. Here, we analyze the fairness of depression classifiers trained on Twitter data with respect to gender and racial demographic groups. We find that model performance systematically differs for underrepresented groups and that these discrepancies cannot be fully explained by trivial data representation issues. Our study concludes with recommendations on how to avoid these biases in future research.
Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner. For businesses to do this effectively, they need to understand which content and structural elements about a tweet make it influential, that is, widely liked, followed, and retweeted. This paper presents a systematic methodology for analyzing commercial tweets, and predicting the influence on their readers. Our model, which use a combination of decoration and meta features, outperforms the prediction ability of the baseline model as well as the tweet embedding model. Further, in order to demonstrate a practical use of this work, we show how an unsuccessful tweet may be engineered (for example, reworded) to increase its potential for success.
In this paper, we propose a new measure to estimate the similarity between brands via posts of brands followers on social network services (SNS). Our method was developed with the intention of exploring the brands that customers are likely to jointly purchase. Nowadays, brands use social media for targeted advertising because influencing users preferences can greatly affect the trends in sales. We assume that data on SNS allows us to make quantitative comparisons between brands. Our proposed algorithm analyzes the daily photos and hashtags posted by each brands followers. By clustering them and converting them to histograms, we can calculate the similarity between brands. We evaluated our proposed algorithm with purchase logs, credit card information, and answers to the questionnaires. The experimental results show that the purchase data maintained by a mall or a credit card company can predict the co-purchase very well, but not the customers willingness to buy products of new brands. On the other hand, our method can predict the users interest on brands with a correlation value over 0.53, which is pretty high considering that such interest to brands are high subjective and individual dependent.
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation within Twitter reveals that the majority of users act as passive information consumers and do not forward the content to the network. Therefore, in order for individuals to become influential they must not only obtain attention and thus be popular, but also overcome user passivity. We propose an algorithm that determines the influence and passivity of users based on their information forwarding activity. An evaluation performed with a 2.5 million user dataset shows that our influence measure is a good predictor of URL clicks, outperforming several other measures that do not explicitly take user passivity into account. We also explicitly demonstrate that high popularity does not necessarily imply high influence and vice-versa.
The digital traces we leave behind when engaging with the modern world offer an interesting lens through which we study behavioral patterns as expression of gender. Although gender differentiation has been observed in a number of settings, the majority of studies focus on a single data stream in isolation. Here we use a dataset of high resolution data collected using mobile phones, as well as detailed questionnaires, to study gender differences in a large cohort. We consider mobility behavior and individual personality traits among a group of more than $800$ university students. We also investigate interactions among them expressed via person-to-person contacts, interactions on online social networks, and telecommunication. Thus, we are able to study the differences between male and female behavior captured through a multitude of channels for a single cohort. We find that while the two genders are similar in a number of aspects, there are robust deviations that include multiple facets of social interactions, suggesting the existence of inherent behavioral differences. Finally, we quantify how aspects of an individuals characteristics and social behavior reveals their gender by posing it as a classification problem. We ask: How well can we distinguish between male and female study participants based on behavior alone? Which behavioral features are most predictive?
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
