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Register a new userEvidential positive opinion influence measures for viral marketing
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Added by
Siwar Jendoubi
Publication date
2019
fields
Informatics Engineering
and research's language is
English
Authors
Siwar Jendoubi
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The Viral Marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network that can trigger a large cascade of propagation and adoptions. In this paper, we will introduce an evidential opinion-based influence maximization model for viral marketing. Besides, our approach tackles three opinions based scenarios for viral marketing in the real world. The first scenario concerns influencers who have a positive opinion about the product. The second scenario deals with influencers who have a positive opinion about the product and produce effects on users who also have a positive opinion. The third scenario involves influence users who have a positive opinion about the product and produce effects on the negative opinion of other users concerning the product in question. Next, we proposed six influence measures, two for each scenario. We also use an influence maximization model that the set of detected influencers for each scenario. Finally, we show the performance of the proposed model with each influence measure through some experiments conducted on a generated dataset and a real world dataset collected from Twitter.
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In this paper, we propose a new data based model for influence maximization in online social networks. We use the theory of belief functions to overcome the data imperfection problem. Besides, the proposed model searches to detect influencer users that adopt a positive opinion about the product, the idea, etc, to be propagated. Moreover, we present some experiments to show the performance of our model.
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