Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userMulti-Task Feature Learning for Knowledge Graph Enhanced Recommendation
461
0
0.0
(
0
)
Ask ChatGPT about the research
No Arabic abstract
Collaborative filtering often suffers from sparsity and cold start problems in real recommendation scenarios, therefore, researchers and engineers usually use side information to address the issues and improve the performance of recommender systems. In this paper, we consider knowledge graphs as the source of side information. We propose MKR, a Multi-task feature learning approach for Knowledge graph enhanced Recommendation. MKR is a deep end-to-end framework that utilizes knowledge graph embedding task to assist recommendation task. The two tasks are associated by cross&compress units, which automatically share latent features and learn high-order interactions between items in recommender systems and entities in the knowledge graph. We prove that cross&compress units have sufficient capability of polynomial approximation, and show that MKR is a generalized framework over several representative methods of recommender systems and multi-task learning. Through extensive experiments on real-world datasets, we demonstrate that MKR achieves substantial gains in movie, book, music, and news recommendation, over state-of-the-art baselines. MKR is also shown to be able to maintain a decent performance even if user-item interactions are sparse.
rate research
Read More
With the explosion of online news, personalized news recommendation becomes increasingly important for online news platforms to help their users find interesting information. Existing news recommendation methods achieve personalization by building accurate news representations from news content and user representations from their direct interactions with news (e.g., click), while ignoring the high-order relatedness between users and news. Here we propose a news recommendation method which can enhance the representation learning of users and news by modeling their relatedness in a graph setting. In our method, users and news are both viewed as nodes in a bipartite graph constructed from historical user click behaviors. For news representations, a transformer architecture is first exploited to build news semantic representations. Then we combine it with the information from neighbor news in the graph via a graph attention network. For user representations, we not only represent users from their historically clicked news, but also attentively incorporate the representations of their neighbor users in the graph. Improved performances on a large-scale real-world dataset validate the effectiveness of our proposed method.
Explainability and effectiveness are two key aspects for building recommender systems. Prior efforts mostly focus on incorporating side information to achieve better recommendation performance. However, these methods have some weaknesses: (1) prediction of neural network-based embedding methods are hard to explain and debug; (2) symbolic, graph-based approaches (e.g., meta path-based models) require manual efforts and domain knowledge to define patterns and rules, and ignore the item association types (e.g. substitutable and complementary). In this paper, we propose a novel joint learning framework to integrate textit{induction of explainable rules from knowledge graph} with textit{construction of a rule-guided neural recommendation model}. The framework encourages two modules to complement each other in generating effective and explainable recommendation: 1) inductive rules, mined from item-centric knowledge graphs, summarize common multi-hop relational patterns for inferring different item associations and provide human-readable explanation for model prediction; 2) recommendation module can be augmented by induced rules and thus have better generalization ability dealing with the cold-start issue. Extensive experimentsfootnote{Code and data can be found at: url{https://github.com/THUIR/RuleRec}} show that our proposed method has achieved significant improvements in item recommendation over baselines on real-world datasets. Our model demonstrates robust performance over noisy item knowledge graphs, generated by linking item names to related entities.
Knowledge graph (KG) plays an increasingly important role in recommender systems. A recent technical trend is to develop end-to-end models founded on graph neural networks (GNNs). However, existing GNN-based models are coarse-grained in relational modeling, failing to (1) identify user-item relation at a fine-grained level of intents, and (2) exploit relation dependencies to preserve the semantics of long-range connectivity. In this study, we explore intents behind a user-item interaction by using auxiliary item knowledge, and propose a new model, Knowledge Graph-based Intent Network (KGIN). Technically, we model each intent as an attentive combination of KG relations, encouraging the independence of different intents for better model capability and interpretability. Furthermore, we devise a new information aggregation scheme for GNN, which recursively integrates the relation sequences of long-range connectivity (i.e., relational paths). This scheme allows us to distill useful information about user intents and encode them into the representations of users and items. Experimental results on three benchmark datasets show that, KGIN achieves significant improvements over the state-of-the-art methods like KGAT, KGNN-LS, and CKAN. Further analyses show that KGIN offers interpretable explanations for predictions by identifying influential intents and relational paths. The implementations are available at https://github.com/huangtinglin/Knowledge_Graph_based_Intent_Network.
Reasoning on knowledge graph (KG) has been studied for explainable recommendation due to its ability of providing explicit explanations. However, current KG-based explainable recommendation methods unfortunately ignore the temporal information (such as purchase time, recommend time, etc.), which may result in unsuitable explanations. In this work, we propose a novel Time-aware Path reasoning for Recommendation (TPRec for short) method, which leverages the potential of temporal information to offer better recommendation with plausible explanations. First, we present an efficient time-aware interaction relation extraction component to construct collaborative knowledge graph with time-aware interactions (TCKG for short), and then introduce a novel time-aware path reasoning method for recommendation. We conduct extensive experiments on three real-world datasets. The results demonstrate that the proposed TPRec could successfully employ TCKG to achieve substantial gains and improve the quality of explainable recommendation.
We study a novel problem of sponsored search (SS) for E-Commerce platforms: how we can attract query users to click product advertisements (ads) by presenting them features of products that attract them. This not only benefits merchants and the platform, but also improves user experience. The problem is challenging due to the following reasons: (1) We need to carefully manipulate the ad content without affecting user search experience. (2) It is difficult to obtain users explicit feedback of their preference in product features. (3) Nowadays, a great portion of the search traffic in E-Commerce platforms is from their mobile apps (e.g., nearly 90% in Taobao). The situation would get worse in the mobile setting due to limited space. We are focused on the mobile setting and propose to manipulate ad titles by adding a few selling point keywords (SPs) to attract query users. We model it as a personalized attractive SP prediction problem and carry out both large-scale offline evaluation and online A/B tests in Taobao. The contributions include: (1) We explore various exhibition schemes of SPs. (2) We propose a surrogate of user explicit feedback for SP preference. (3) We also explore multi-task learning and various additional features to boost the performance. A variant of our best model has already been deployed in Taobao, leading to a 2% increase in revenue per thousand impressions and an opt-out rate of merchants less than 4%.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
