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Register a new userA Self-Learning Information Diffusion Model for Smart Social Networks
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In this big data era, more and more social activities are digitized thereby becoming traceable, and thus the studies of social networks attract increasing attention from academia. It is widely believed that social networks play important role in the process of information diffusion. However, the opposite question, i.e., how does information diffusion process rebuild social networks, has been largely ignored. In this paper, we propose a new framework for understanding this reversing effect. Specifically, we first introduce a novel information diffusion model on social networks, by considering two types of individuals, i.e., smart and normal individuals, and two kinds of messages, true and false messages. Since social networks consist of human individuals, who have self-learning ability, in such a way that the trust of an individual to one of its neighbors increases (or decreases) if this individual received a true (or false) message from that neighbor. Based on such a simple self-learning mechanism, we prove that a social network can indeed become smarter, in terms of better distinguishing the true message from the false one. Moreover, we observe the emergence of social stratification based on the new model, i.e., the true messages initially posted by an individual closer to the smart one can be forwarded by more others, which is enhanced by the self-learning mechanism. We also find the crossover advantage, i.e., interconnection between two chain networks can make the related individuals possessing higher social influences, i.e., their messages can be forwarded by relatively more others. We obtained these results theoretically and validated them by simulations, which help better understand the reciprocity between social networks and information diffusion.
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Current social networks are of extremely large-scale generating tremendous information flows at every moment. How information diffuse over social networks has attracted much attention from both industry and academics. Most of the existing works on information diffusion analysis are based on machine learning methods focusing on social network structure analysis and empirical data mining. However, the dynamics of information diffusion, which are heavily influenced by network users decisions, actions and their socio-economic interactions, is generally ignored by most of existing works. In this paper, we propose an evolutionary game theoretic framework to model the dynamic information diffusion process in social networks. Specifically, we derive the information diffusion dynamics in complete networks, uniform degree and non-uniform degree networks, with the highlight of two special networks, ErdH{o}s-Renyi random network and the Barabasi-Albert scale-free network. We find that the dynamics of information diffusion over these three kinds of networks are scale-free and the same with each other when the network scale is sufficiently large. To verify our theoretical analysis, we perform simulations for the information diffusion over synthetic networks and real-world Facebook networks. Moreover, we also conduct experiment on Twitter hashtags dataset, which shows that the proposed game theoretic model can well fit and predict the information diffusion over real social networks.
Social networks play a fundamental role in the diffusion of information. However, there are two different ways of how information reaches a person in a network. Information reaches us through connections in our social networks, as well as through the influence of external out-of-network sources, like the mainstream media. While most present models of information adoption in networks assume information only passes from a node to node via the edges of the underlying network, the recent availability of massive online social media data allows us to study this process in more detail. We present a model in which information can reach a node via the links of the social network or through the influence of external sources. We then develop an efficient model parameter fitting technique and apply the model to the emergence of URL mentions in the Twitter network. Using a complete one month trace of Twitter we study how information reaches the nodes of the network. We quantify the external influences over time and describe how these influences affect the information adoption. We discover that the information tends to jump across the network, which can only be explained as an effect of an unobservable external influence on the network. We find that only about 71% of the information volume in Twitter can be attributed to network diffusion, and the remaining 29% is due to external events and factors outside the network.
We propose a stochastic model for the diffusion of topics entering a social network modeled by a Watts-Strogatz graph. Our model sets into play an implicit competition between these topics as they vie for the attention of users in the network. The dynamics of our model are based on notions taken from real-world OSNs like Twitter where users either adopt an exogenous topic or copy topics from their neighbors leading to endogenous propagation. When instantiated correctly, the model achieves a viral regime where a few topics garner unusually good response from the network, closely mimicking the behavior of real-world OSNs. Our main contribution is our description of how clusters of proximate users that have spoken on the topic merge to form a large giant component making a topic go viral. This demonstrates that it is not weak ties but actually strong ties that play a major part in virality. We further validate our model and our hypotheses about its behavior by comparing our simulation results with the results of a measurement study conducted on real data taken from Twitter.
The problem of maximizing information diffusion, given a certain budget expressed in terms of the number of seed nodes, is an important topic in social networks research. Existing literature focuses on single phase diffusion where all seed nodes are selected at the beginning of diffusion and all the selected nodes are activated simultaneously. This paper undertakes a detailed investigation of the effect of selecting and activating seed nodes in multiple phases. Specifically, we study diffusion in two phases assuming the well-studied independent cascade model. First, we formulate an objective function for two-phase diffusion, investigate its properties, and propose efficient algorithms for finding seed nodes in the two phases. Next, we study two associated problems: (1) budget splitting which seeks to optimally split the total budget between the two phases and (2) scheduling which seeks to determine an optimal delay after which to commence the second phase. Our main conclusions include: (a) under strict temporal constraints, use single phase diffusion, (b) under moderate temporal constraints, use two-phase diffusion with a short delay while allocating most of the budget to the first phase, and (c) when there are no temporal constraints, use two-phase diffusion with a long delay while allocating roughly one-third of the budget to the first phase.
This paper deals with the statistical signal pro- cessing over graphs for tracking infection diffusion in social networks. Infection (or Information) diffusion is modeled using the Susceptible-Infected-Susceptible (SIS) model. Mean field approximation is employed to approximate the discrete valued infected degree distribution evolution by a deterministic ordinary differential equation for obtaining a generative model for the infection diffusion. The infected degree distribution is shown to follow polynomial dynamics and is estimated using an exact non- linear Bayesian filter. We compute posterior Cramer-Rao bounds to obtain the fundamental limits of the filter which depend on the structure of the network. Considering the time-varying nature of the real world networks, the relationship between the diffusion thresholds and the degree distribution is investigated using generative models for real world networks. In addition, we validate the efficacy of our method with the diffusion data from a real-world online social system, Twitter. We find that SIS model is a good fit for the information diffusion and the non-linear filter effectively tracks the information diffusion.
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