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We propose a stochastic model for the diffusion of topics entering a social network modeled by a Watts-Strogatz graph. Our model sets into play an implicit competition between these topics as they vie for the attention of users in the network. The dynamics of our model are based on notions taken from real-world OSNs like Twitter where users either adopt an exogenous topic or copy topics from their neighbors leading to endogenous propagation. When instantiated correctly, the model achieves a viral regime where a few topics garner unusually good response from the network, closely mimicking the behavior of real-world OSNs. Our main contribution is our description of how clusters of proximate users that have spoken on the topic merge to form a large giant component making a topic go viral. This demonstrates that it is not weak ties but actually strong ties that play a major part in virality. We further validate our model and our hypotheses about its behavior by comparing our simulation results with the results of a measurement study conducted on real data taken from Twitter.
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Current social networks are of extremely large-scale generating tremendous information flows at every moment. How information diffuse over social networks has attracted much attention from both industry and academics. Most of the existing works on information diffusion analysis are based on machine learning methods focusing on social network structure analysis and empirical data mining. However, the dynamics of information diffusion, which are heavily influenced by network users decisions, actions and their socio-economic interactions, is generally ignored by most of existing works. In this paper, we propose an evolutionary game theoretic framework to model the dynamic information diffusion process in social networks. Specifically, we derive the information diffusion dynamics in complete networks, uniform degree and non-uniform degree networks, with the highlight of two special networks, ErdH{o}s-Renyi random network and the Barabasi-Albert scale-free network. We find that the dynamics of information diffusion over these three kinds of networks are scale-free and the same with each other when the network scale is sufficiently large. To verify our theoretical analysis, we perform simulations for the information diffusion over synthetic networks and real-world Facebook networks. Moreover, we also conduct experiment on Twitter hashtags dataset, which shows that the proposed game theoretic model can well fit and predict the information diffusion over real social networks.
This paper deals with the statistical signal pro- cessing over graphs for tracking infection diffusion in social networks. Infection (or Information) diffusion is modeled using the Susceptible-Infected-Susceptible (SIS) model. Mean field approximation is employed to approximate the discrete valued infected degree distribution evolution by a deterministic ordinary differential equation for obtaining a generative model for the infection diffusion. The infected degree distribution is shown to follow polynomial dynamics and is estimated using an exact non- linear Bayesian filter. We compute posterior Cramer-Rao bounds to obtain the fundamental limits of the filter which depend on the structure of the network. Considering the time-varying nature of the real world networks, the relationship between the diffusion thresholds and the degree distribution is investigated using generative models for real world networks. In addition, we validate the efficacy of our method with the diffusion data from a real-world online social system, Twitter. We find that SIS model is a good fit for the information diffusion and the non-linear filter effectively tracks the information diffusion.
In this big data era, more and more social activities are digitized thereby becoming traceable, and thus the studies of social networks attract increasing attention from academia. It is widely believed that social networks play important role in the process of information diffusion. However, the opposite question, i.e., how does information diffusion process rebuild social networks, has been largely ignored. In this paper, we propose a new framework for understanding this reversing effect. Specifically, we first introduce a novel information diffusion model on social networks, by considering two types of individuals, i.e., smart and normal individuals, and two kinds of messages, true and false messages. Since social networks consist of human individuals, who have self-learning ability, in such a way that the trust of an individual to one of its neighbors increases (or decreases) if this individual received a true (or false) message from that neighbor. Based on such a simple self-learning mechanism, we prove that a social network can indeed become smarter, in terms of better distinguishing the true message from the false one. Moreover, we observe the emergence of social stratification based on the new model, i.e., the true messages initially posted by an individual closer to the smart one can be forwarded by more others, which is enhanced by the self-learning mechanism. We also find the crossover advantage, i.e., interconnection between two chain networks can make the related individuals possessing higher social influences, i.e., their messages can be forwarded by relatively more others. We obtained these results theoretically and validated them by simulations, which help better understand the reciprocity between social networks and information diffusion.
The ability to share social network data at the level of individual connections is beneficial to science: not only for reproducing results, but also for researchers who may wish to use it for purposes not foreseen by the data releaser. Sharing such data, however, can lead to serious privacy issues, because individuals could be re-identified, not only based on possible nodes attributes, but also from the structure of the network around them. The risk associated with re-identification can be measured and it is more serious in some networks than in others. Various optimization algorithms have been proposed to anonymize the network while keeping the number of changes minimal. However, existing algorithms do not provide guarantees on where the changes will be made, making it difficult to quantify their effect on various measures. Using network models and real data, we show that the average degree of networks is a crucial parameter for the severity of re-identification risk from nodes neighborhoods. Dense networks are more at risk, and, apart from a small band of average degree values, either almost all nodes are re-identifiable or they are all safe. Our results allow researchers to assess the privacy risk based on a small number of network statistics which are available even before the data is collected. As a rule-of-thumb, the privacy risks are high if the average degree is above 10. Guided by these results we propose a simple method based on edge sampling to mitigate the re-identification risk of nodes. Our method can be implemented already at the data collection phase. Its effect on various network measures can be estimated and corrected using sampling theory. These properties are in contrast with previous methods arbitrarily biasing the data. In this sense, our work could help in sharing network data in a statistically tractable way.
In-depth studies of sociotechnical systems are largely limited to single instances. Network surveys are expensive, and platforms vary in important ways, from interface design, to social norms, to historical contingencies. With single examples, we can not in general know how much of observed network structure is explained by historical accidents, random noise, or meaningful social processes, nor can we claim that network structure predicts outcomes, such as organization success or ecosystem health. Here, I show how we can adopt a comparative approach for settings where we have, or can cleverly construct, multiple instances of a network to estimate the natural variability in social systems. The comparative approach makes previously untested theories testable. Drawing on examples from the social networks literature, I discuss emerging directions in the study of populations of sociotechnical systems using insights from organization theory and ecology.
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