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Register a new userTerm-Mouse-Fixations as an Additional Indicator for Topical User Interests in Domain-Specific Search
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Added by
Daniel Hienert
Publication date
2018
fields
Informatics Engineering
and research's language is
English
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Models in Interactive Information Retrieval (IIR) are grounded very much on the users task in order to give system support based on different task types and topics. However, the automatic recognition of user interests from log data in search systems is not trivial. Search queries entered by users a surely one such source. However, queries may be short, or users are only browsing. In this paper, we propose a method of term-mouse-fixations which takes the fixations on terms users are hovering over with the mouse into consideration to estimate topical user interests. We analyzed 22,259 search sessions of a domain-specific digital library over a period of about four months. We compared these mouse fixations to user-entered search terms and to titles and keywords from documents the user showed an interest in. These terms were found in 87.12% of all analyzed sessions; in this subset of sessions, per session on average 11.46 term-mouse-fixations from queries and viewed documents were found. These terms were fixated significantly longer with about 7 seconds than other terms with about 4.4 seconds. This means, term-mouse-fixations provide indicators for topical user interests and it is possible to extract them based on fixation time.
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Making accurate recommendations for cold-start users has been a longstanding and critical challenge for recommender systems (RS). Cross-domain recommendations (CDR) offer a solution to tackle such a cold-start problem when there is no sufficient data for the users who have rarely used the system. An effective approach in CDR is to leverage the knowledge (e.g., user representations) learned from a related but different domain and transfer it to the target domain. Fine-tuning works as an effective transfer learning technique for this objective, which adapts the parameters of a pre-trained model from the source domain to the target domain. However, current methods are mainly based on the global fine-tuning strategy: the decision of which layers of the pre-trained model to freeze or fine-tune is taken for all users in the target domain. In this paper, we argue that users in RS are personalized and should have their own fine-tuning policies for better preference transfer learning. As such, we propose a novel User-specific Adaptive Fine-tuning method (UAF), selecting which layers of the pre-trained network to fine-tune, on a per-user basis. Specifically, we devise a policy network with three alternative strategies to automatically decide which layers to be fine-tuned and which layers to have their parameters frozen for each user. Extensive experiments show that the proposed UAF exhibits significantly better and more robust performance for user cold-start recommendation.
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