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Register a new usere-Fair: Aggregation in e-Commerce for Exploiting Economies of Scale
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Added by
Pierluigi Gallo
Publication date
2017
fields
Informatics Engineering
and research's language is
English
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In recent years, many new and interesting models of successful online business have been developed, including competitive models such as auctions, where the product price tends to rise, and group-buying, where users cooperate obtaining a dynamic price that tends to go down. We propose the e-fair as a business model for social commerce, where both sellers and buyers are grouped to maximize benefits. e-Fairs extend the group-buying model aggregating demand and supply for price optimization as well as consolidating shipments and optimize withdrawals for guaranteeing additional savings. e-Fairs work upon multiple dimensions: time to aggregate buyers, their geographical distribution, price/quantity curves provided by sellers, and location of withdrawal points. We provide an analytical model for time and spatial optimization and simulate realistic scenarios using both real purchase data from an Italian marketplace and simulated ones. Experimental results demonstrate the potentials offered by e-fairs and show benefits for all the involved actors.
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Ensemble models in E-commerce combine predictions from multiple sub-models for ranking and revenue improvement. Industrial ensemble models are typically deep neural networks, following the supervised learning paradigm to infer conversion rate given inputs from sub-models. However, this process has the following two problems. Firstly, the point-wise scoring approach disregards the relationships between items and leads to homogeneous displayed results, while diversified display benefits user experience and revenue. Secondly, the learning paradigm focuses on the ranking metrics and does not directly optimize the revenue. In our work, we propose a new Learning-To-Ensemble (LTE) framework RAEGO, which replaces the ensemble model with a contextual Rank Aggregator (RA) and explores the best weights of sub-models by the Evaluator-Generator Optimization (EGO). To achieve the best online performance, we propose a new rank aggregation algorithm TournamentGreedy as a refinement of classic rank aggregators, which also produces the best average weighted Kendall Tau Distance (KTD) amongst all the considered algorithms with quadratic time complexity. Under the assumption that the best output list should be Pareto Optimal on the KTD metric for sub-models, we show that our RA algorithm has higher efficiency and coverage in exploring the optimal weights. Combined with the idea of Bayesian Optimization and gradient descent, we solve the online contextual Black-Box Optimization task that finds the optimal weights for sub-models given a chosen RA model. RA-EGO has been deployed in our online system and has improved the revenue significantly.
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