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Register a new userPrice and Profit Awareness in Recommender Systems
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Added by
Dietmar Jannach
Publication date
2017
fields
Informatics Engineering
and research's language is
English
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Academic research in the field of recommender systems mainly focuses on the problem of maximizing the users utility by trying to identify the most relevant items for each user. However, such items are not necessarily the ones that maximize the utility of the service provider (e.g., an online retailer) in terms of the business value, such as profit. One approach to increasing the providers utility is to incorporate purchase-oriented information, e.g., the price, sales probabilities, and the resulting profit, into the recommendation algorithms. In this paper we specifically focus on price- and profit-aware recommender systems. We provide a brief overview of the relevant literature and use numerical simulations to illustrate the potential business benefit of such approaches.
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Modern recommender systems (RS) work by processing a number of signals that can be inferred from large sets of user-item interaction data. The main signal to analyze stems from the raw matrix that represents interactions. However, we can increase the performance of RS by considering other kinds of signals like the context of interactions, which could be, for example, the time or date of the interaction, the user location, or sequential data corresponding to the historical interactions of the user with the system. These complex, context-based interaction signals are characterized by a rich relational structure that can be represented by a multi-partite graph. Graph Convolutional Networks (GCNs) have been used successfully in collaborative filtering with simple user-item interaction data. In this work, we generalize the use of GCNs for N-partite graphs by considering N multiple context dimensions and propose a simple way for their seamless integration in modern deep learning RS architectures. More specifically, we define a graph convolutional embedding layer for N-partite graphs that processes user-item-context interactions, and constructs node embeddings by leveraging their relational structure. Experiments on several datasets from recommender systems to drug re-purposing show the benefits of the introduced GCN embedding layer by measuring the performance of different context-enriched tasks.
Recommender Systems are nowadays successfully used by all major web sites (from e-commerce to social media) to filter content and make suggestions in a personalized way. Academic research largely focuses on the value of recommenders for consumers, e.g., in terms of reduced information overload. To what extent and in which ways recommender systems create business value is, however, much less clear, and the literature on the topic is scattered. In this research commentary, we review existing publications on field tests of recommender systems and report which business-related performance measures were used in such real-world deployments. We summarize common challenges of measuring the business value in practice and critically discuss the value of algorithmic improvements and offline experiments as commonly done in academic environments. Overall, our review indicates that various open questions remain both regarding the realistic quantification of the business effects of recommenders and the performance assessment of recommendation algorithms in academia.
Recent years have witnessed the fast development of the emerging topic of Graph Learning based Recommender Systems (GLRS). GLRS employ advanced graph learning approaches to model users preferences and intentions as well as items characteristics for recommendations. Differently from other RS approaches, including content-based filtering and collaborative filtering, GLRS are built on graphs where the important objects, e.g., users, items, and attributes, are either explicitly or implicitly connected. With the rapid development of graph learning techniques, exploring and exploiting homogeneous or heterogeneous relations in graphs are a promising direction for building more effective RS. In this paper, we provide a systematic review of GLRS, by discussing how they extract important knowledge from graph-based representations to improve the accuracy, reliability and explainability of the recommendations. First, we characterize and formalize GLRS, and then summarize and categorize the key challenges and main progress in this novel research area. Finally, we share some new research directions in this vibrant area.
In todays business marketplace, many high-tech Internet enterprises constantly explore innovative ways to provide optimal online user experiences for gaining competitive advantages. The great needs of developing intelligent interactive recommendation systems are indicated, which could sequentially suggest users the most proper items by accurately predicting their preferences, while receiving the up-to-date feedback to refine the recommendation results, continuously. Multi-armed bandit algorithms, which have been widely applied into various online systems, are quite capable of delivering such efficient recommendation services. However, few existing bandit models are able to adapt to new changes introduced by the modern recommender systems.
Recent studies have shown that providing personalized explanations alongside recommendations increases trust and perceived quality. Furthermore, it gives users an opportunity to refine the recommendations by critiquing parts of the explanations. On one hand, current recommender systems model the recommendation, explanation, and critiquing objectives jointly, but this creates an inherent trade-off between their respective performance. On the other hand, although recent latent linear critiquing approaches are built upon an existing recommender system, they suffer from computational inefficiency at inference due to the objective optimized at each conversations turn. We address these deficiencies with M&Ms-VAE, a novel variational autoencoder for recommendation and explanation that is based on multimodal modeling assumptions. We train the model under a weak supervision scheme to simulate both fully and partially observed variables. Then, we leverage the generalization ability of a trained M&Ms-VAE model to embed the user preference and the critique separately. Our works most important innovation is our critiquing module, which is built upon and trained in a self-supervised manner with a simple ranking objective. Experiments on four real-world datasets demonstrate that among state-of-the-art models, our system is the first to dominate or match the performance in terms of recommendation, explanation, and multi-step critiquing. Moreover, M&Ms-VAE processes the critiques up to 25.6x faster than the best baselines. Finally, we show that our model infers coherent joint and cross generation, even under weak supervision, thanks to our multimodal-based modeling and training scheme.
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