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Register a new userForeign-language Reviews: Help or Hindrance?
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Added by
Scott A. Hale
Publication date
2017
fields
Informatics Engineering
and research's language is
English
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No Arabic abstract
The number and quality of user reviews greatly affects consumer purchasing decisions. While reviews in all languages are increasing, it is still often the case (especially for non-English speakers) that there are only a few reviews in a persons first language. Using an online experiment, we examine the value that potential purchasers receive from interfaces showing additional reviews in a second language. The results paint a complicated picture with both positive and negative reactions to the inclusion of foreign-language reviews. Roughly 26-28% of subjects clicked to see translations of the foreign-language content when given the opportunity, and those who did so were more likely to select the product with foreign-language reviews than those who did not.
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The number of user reviews of tourist attractions, restaurants, mobile apps, etc. is increasing for all languages; yet, research is lacking on how reviews in multiple languages should be aggregated and displayed. Speakers of different languages may have consistently different experiences, e.g., different information available in different languages at tourist attractions or different user experiences with software due to internationalization/localization choices. This paper assesses the similarity in the ratings given by speakers of different languages to London tourist attractions on TripAdvisor. The correlations between different languages are generally high, but some language pairs are more correlated than others. The results question the common practice of computing average ratings from reviews in many languages.
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The ongoing COVID-19 pandemic has raised concerns for many regarding personal and public health implications, financial security and economic stability. Alongside many other unprecedented challenges, there are increasing concerns over social isolation and mental health. We introduce textit{Expressive Interviewing}--an interview-style conversational system that draws on ideas from motivational interviewing and expressive writing. Expressive Interviewing seeks to encourage users to express their thoughts and feelings through writing by asking them questions about how COVID-19 has impacted their lives. We present relevant aspects of the systems design and implementation as well as quantitative and qualitative analyses of user interactions with the system. In addition, we conduct a comparative evaluation with a general purpose dialogue system for mental health that shows our system potential in helping users to cope with COVID-19 issues.
Negative reviews, the poor ratings in postpurchase evaluation, play an indispensable role in e-commerce, especially in shaping future sales and firm equities. However, extant studies seldom examine their potential value for sellers and producers in enhancing capabilities of providing better services and products. For those who exploited the helpfulness of reviews in the view of e-commerce keepers, the ranking approaches were developed for customers instead. To fill this gap, in terms of combining description texts and emotion polarities, the aim of the ranking method in this study is to provide the most helpful negative reviews under a certain product attribute for online sellers and producers. By applying a more reasonable evaluating procedure, experts with related backgrounds are hired to vote for the ranking approaches. Our ranking method turns out to be more reliable for ranking negative reviews for sellers and producers, demonstrating a better performance than the baselines like BM25 with a result of 8% higher. In this paper, we also enrich the previous understandings of emotions in valuing reviews. Specifically, it is surprisingly found that positive emotions are more helpful rather than negative emotions in ranking negative reviews. The unexpected strengthening from positive emotions in ranking suggests that less polarized reviews on negative experience in fact offer more rational feedbacks and thus more helpfulness to the sellers and producers. The presented ranking method could provide e-commerce practitioners with an efficient and effective way to leverage negative reviews from online consumers.
Limited linguistic coverage for Intelligent Personal Assistants (IPAs) means that many interact in a non-native language. Yet we know little about how IPAs currently support or hinder these users. Through native (L1) and non-native (L2) English speakers interacting with Google Assistant on a smartphone and smart speaker, we aim to understand this more deeply. Interviews revealed that L2 speakers prioritised utterance planning around perceived linguistic limitations, as opposed to L1 speakers prioritising succinctness because of system limitations. L2 speakers see IPAs as insensitive to linguistic needs resulting in failed interaction. L2 speakers clearly preferred using smartphones, as visual feedback supported diagnoses of communication breakdowns whilst allowing time to process query results. Conversely, L1 speakers preferred smart speakers, with audio feedback being seen as sufficient. We discuss the need to tailor the IPA experience for L2 users, emphasising visual feedback whilst reducing the burden of language production.
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