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Humans interact through numerous channels to build and maintain social connections: they meet face-to-face, initiate phone calls or send text messages, and interact via social media. Although it is known that the network of physical contacts, for example, is distinct from the network arising from communication events via phone calls and instant messages, the extent to which these networks differ is not clear. In fact, the network structure of these channels shows large structural variations. Each network of interactions, however, contains both central and peripheral individuals: central members are characterized by higher connectivity and can reach a high fraction of the network within a low number of connections, contrary to the nodes on the periphery. Here we show that the various channels account for diverse relationships between pairs of individuals and the corresponding interaction patterns across channels differ to an extent that hinders the simple reduction of social ties to a single layer. Furthemore, the origin and purpose of each network also determine the role of their respective central members: highly connected individuals in the person-to-person networks interact with their environment in a regular manner, while members central in the social communication networks display irregular behavior with respect to their physical contacts and are more active through rare, social events. These results suggest that due to the inherently different functions of communication channels, each one favors different social behaviors and different strategies for interacting with the environment. Our findings can facilitate the understanding of the varying roles and impact individuals have on the population, which can further shed light on the prediction and prevention of epidemic outbreaks, or information propagation.
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Contact tracing has been extensively studied from different perspectives in recent years. However, there is no clear indication of why this intervention has proven effective in some epidemics (SARS) and mostly ineffective in some others (COVID-19). Here, we perform an exhaustive evaluation of random testing and contact tracing on novel superspreading random networks to try to identify which epidemics are more containable with such measures. We also explore the suitability of positive rates as a proxy of the actual infection statuses of the population. Moreover, we propose novel ideal strategies to explore the potential limits of both testing and tracing strategies. Our study counsels caution, both at assuming epidemic containment and at inferring the actual epidemic progress, with current testing or tracing strategies. However, it also brings a ray of light for the future, with the promise of the potential of novel testing strategies that can achieve great effectiveness.
Urban income segregation is a widespread phenomenon that challenges societies across the globe. Classical studies on segregation have largely focused on the geographic distribution of residential neighborhoods rather than on patterns of social behaviors and interactions. In this study, we analyze segregation in economic and social interactions by observing credit card transactions and Twitter mentions among thousands of individuals in three culturally different metropolitan areas. We show that segregated interaction is amplified relative to the expected effects of geographic segregation in terms of both purchase activity and online communication. Furthermore, we find that segregation increases with difference in socio-economic status but is asymmetric for purchase activity, i.e., the amount of interaction from poorer to wealthier neighborhoods is larger than vice versa. Our results provide novel insights into the understanding of behavioral segregation in human interactions with significant socio-political and economic implications.
Social media are massive marketplaces where ideas and news compete for our attention. Previous studies have shown that quality is not a necessary condition for online virality and that knowledge about peer choices can distort the relationship between quality and popularity. However, these results do not explain the viral spread of low-quality information, such as the digital misinformation that threatens our democracy. We investigate quality discrimination in a stylized model of online social network, where individual agents prefer quality information, but have behavioral limitations in managing a heavy flow of information. We measure the relationship between the quality of an idea and its likelihood to become prevalent at the system level. We find that both information overload and limited attention contribute to a degradation in the markets discriminative power. A good tradeoff between discriminative power and diversity of information is possible according to the model. However, calibration with empirical data characterizing information load and finite attention in real social media reveals a weak correlation between quality and popularity of information. In these realistic conditions, the model predicts that high-quality information has little advantage over low-quality information.
Massive amounts of fake news and conspiratorial content have spread over social media before and after the 2016 US Presidential Elections despite intense fact-checking efforts. How do the spread of misinformation and fact-checking compete? What are the structural and dynamic characteristics of the core of the misinformation diffusion network, and who are its main purveyors? How to reduce the overall amount of misinformation? To explore these questions we built Hoaxy, an open platform that enables large-scale, systematic studies of how misinformation and fact-checking spread and compete on Twitter. Hoaxy filters public tweets that include links to unverified claims or fact-checking articles. We perform k-core decomposition on a diffusion network obtained from two million retweets produced by several hundred thousand accounts over the six months before the election. As we move from the periphery to the core of the network, fact-checking nearly disappears, while social bots proliferate. The number of users in the main core reaches equilibrium around the time of the election, with limited churn and increasingly dense connections. We conclude by quantifying how effectively the network can be disrupted by penalizing the most central nodes. These findings provide a first look at the anatomy of a massive online misinformation diffusion network.
In the past decade, blogging web sites have become more sophisticated and influential than ever. Much of this sophistication and influence follows from their network organization. Blogging social networks (BSNs) allow individual bloggers to form contact lists, subscribe to other blogs, comment on blog posts, declare interests, and participate in collective blogs. Thus, a BSN is a bimodal venue, where users can engage in publishing (post) as well as in social (make friends) activities. In this paper, we study the co-evolution of both activities. We observed a significant positive correlation between blogging and socializing. In addition, we identified a number of user archetypes that correspond to mainly bloggers, mainly socializers, etc. We analyzed a BSN at the level of individual posts and changes in contact lists and at the level of trajectories in the friendship-publishing space. Both approaches produced consistent results: the majority of BSN users are passive readers; publishing is the dominant active behavior in a BSN; and social activities complement blogging, rather than compete with it.
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