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Register a new userCo-Evolution of Friendship and Publishing in Online Blogging Social Networks
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In the past decade, blogging web sites have become more sophisticated and influential than ever. Much of this sophistication and influence follows from their network organization. Blogging social networks (BSNs) allow individual bloggers to form contact lists, subscribe to other blogs, comment on blog posts, declare interests, and participate in collective blogs. Thus, a BSN is a bimodal venue, where users can engage in publishing (post) as well as in social (make friends) activities. In this paper, we study the co-evolution of both activities. We observed a significant positive correlation between blogging and socializing. In addition, we identified a number of user archetypes that correspond to mainly bloggers, mainly socializers, etc. We analyzed a BSN at the level of individual posts and changes in contact lists and at the level of trajectories in the friendship-publishing space. Both approaches produced consistent results: the majority of BSN users are passive readers; publishing is the dominant active behavior in a BSN; and social activities complement blogging, rather than compete with it.
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Instant quality feedback in the form of online peer ratings is a prominent feature of modern massive online social networks (MOSNs). It allows network members to indicate their appreciation of a post, comment, photograph, etc. Some MOSNs support both positive and negative (signed) ratings. In this study, we rated 11 thousand MOSN member profiles and collected user responses to the ratings. MOSN users are very sensitive to peer ratings: 33% of the subjects visited the researchers profile in response to rating, 21% also rated the researchers profile picture, and 5% left a text comment. The grades left by the subjects are highly polarized: out of the six available grades, the most negative and the most positive are also the most popular. The grades fall into three almost equally sized categories: reciprocal, generous, and stingy. We proposed quantitative measures for generosity, reciprocity, and benevolence, and analyzed them with respect to the subjects demographics.
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