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Register a new userOpportunistic Advertisement Scheduling in Live Social Media: A Multiple Stopping Time POMDP Approach
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Added by
Vikram Krishnamurthy
Publication date
2016
fields
Informatics Engineering
and research's language is
English
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Live online social broadcasting services like YouTube Live and Twitch have steadily gained popularity due to improved bandwidth, ease of generating content and the ability to earn revenue on the generated content. In contrast to traditional cable television, revenue in online services is generated solely through advertisements, and depends on the number of clicks generated. Channel owners aim to opportunistically schedule advertisements so as to generate maximum revenue. This paper considers the problem of optimal scheduling of advertisements in live online social media. The problem is formulated as a multiple stopping problem and is addressed in a partially observed Markov decision process (POMDP) framework. Structural results are provided on the optimal advertisement scheduling policy. By exploiting the structure of the optimal policy, best linear thresholds are computed using stochastic approximation. The proposed model and framework are validated on real datasets, and the following observations are made: (i) The policy obtained by the multiple stopping problem can be used to detect changes in ground truth from online search data (ii) Numerical results show a significant improvement in the expected revenue by opportunistically scheduling the advertisements. The revenue can be improved by $20-30%$ in comparison to currently employed periodic scheduling.
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This paper considers a multiple stopping time problem for a Markov chain observed in noise, where a decision maker chooses at most L stopping times to maximize a cumulative objective. We formulate the problem as a Partially Observed Markov Decision Process (POMDP) and derive structural results for the optimal multiple stopping policy. The main results are as follows: i) The optimal multiple stopping policy is shown to be characterized by threshold curves in the unit simplex of Bayesian Posteriors. ii) The stopping setsl (defined by the threshold curves) are shown to exhibit a nested structure. iii) The optimal cumulative reward is shown to be monotone with respect to the copositive ordering of the transition matrix. iv) A stochastic gradient algorithm is provided for estimating linear threshold policies by exploiting the structural results. These linear threshold policies approximate the threshold curves, and share the monotone structure of the optimal multiple stopping policy. As an illustrative example, we apply the multiple stopping framework to interactively schedule advertisements in live online social media. It is shown that advertisement scheduling using multiple stopping performs significantly better than currently used methods.
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