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Register a new userEffective spreading from multiple leaders identified by percolation in social networks
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Social networks constitute a new platform for information propagation, but its success is crucially dependent on the choice of spreaders who initiate the spreading of information. In this paper, we remove edges in a network at random and the network segments into isolated clusters. The most important nodes in each cluster then form a group of influential spreaders, such that news propagating from them would lead to an extensive coverage and minimal redundancy. The method well utilizes the similarities between the pre-percolated state and the coverage of information propagation in each social cluster to obtain a set of distributed and coordinated spreaders. Our tests on the Facebook networks show that this method outperforms conventional methods based on centrality. The suggested way of identifying influential spreaders thus sheds light on a new paradigm of information propagation on social networks.
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A model algorithm is proposed to study subsequent partitions of complex networks describing social structures. The partitions are supposed to appear as actions of rivaling leaders corresponding to nodes with large degrees. The condition of a partition is that the distance between two leaders is at least three links. This ensures that the layer of nearest neighbours of each leader remains attached to him. As a rule, numerically calculated size distribution of fragments of scale-free Albert-Barabasi networks reveals one large fragment which contains the original leader (hub of the network), and a number of small fragments with opponents that are described by two Weibull distributions. Numerical simulations and mean-field theory reveal that size of the larger fragment scales as the square root of the initial network size. The algorithm is applied to the data on political blogs in U.S. (L. Adamic and N. Glance, Proc. WWW-2005). The obtained fragments are clearly polarized; either they belong to Democrats, or to the GOP.
Understanding how and how far information, behaviors, or pathogens spread in social networks is an important problem, having implications for both predicting the size of epidemics, as well as for planning effective interventions. There are, however, two main challenges for inferring spreading paths in real-world networks. One is the practical difficulty of observing a dynamic process on a network, and the other is the typical constraint of only partially observing a network. Using a static, structurally realistic social network as a platform for simulations, we juxtapose three distinct paths: (1) the stochastic path taken by a simulated spreading process from source to target; (2) the topologically shortest path in the fully observed network, and hence the single most likely stochastic path, between the two nodes; and (3) the topologically shortest path in a partially observed network. In a sampled network, how closely does the partially observed shortest path (3) emulate the unobserved spreading path (1)? Although partial observation inflates the length of the shortest path, the stochastic nature of the spreading process also frequently derails the dynamic path from the shortest path. We find that the partially observed shortest path does not necessarily give an inflated estimate of the length of the process path; in fact, partial observation may, counterintuitively, make the path seem shorter than it actually is.
Most infectious diseases spread on a dynamic network of human interactions. Recent studies of social dynamics have provided evidence that spreading patterns may depend strongly on detailed micro-dynamics of the social system. We have recorded every single interaction within a large population, mapping out---for the first time at scale---the complete proximity network for a densely-connected system. Here we show the striking impact of interaction-distance on the network structure and dynamics of spreading processes. We create networks supporting close (intimate network, up to ~1m) and longer distance (ambient network, up to ~10m) modes of transmission. The intimate network is fragmented, with weak ties bridging densely-connected neighborhoods, whereas the ambient network supports spread driven by random contacts between strangers. While there is no trivial mapping from the micro-dynamics of proximity networks to empirical epidemics, these networks provide a telling approximation of droplet and airborne modes of pathogen spreading. The dramatic difference in outbreak dynamics has implications for public policy and methodology of data collection and modeling.
We study a multi-type SIR epidemic process among a heterogeneous population that interacts through a network. When we base social contact on a random graph with given vertex degrees, we give limit theorems on the fraction of infected individuals. For a given social distancing individual strategies, we establish the epidemic reproduction number $R_0$ which can be used to identify network vulnerability and inform vaccination policies. In the second part of the paper we study the equilibrium of the social distancing game, in which individuals choose their social distancing level according to an anticipated global infection rate, which then must equal the actual infection rate following their choices. We give conditions for the existence and uniqueness of equilibrium. For the case of random regular graphs, we show that voluntary social distancing will always be socially sub-optimal.
How to identify influential nodes in social networks is of theoretical significance, which relates to how to prevent epidemic spreading or cascading failure, how to accelerate information diffusion, and so on. In this Letter, we make an attempt to find emph{effective multiple spreaders} in complex networks by generalizing the idea of the coloring problem in graph theory to complex networks. In our method, each node in a network is colored by one kind of color and nodes with the same color are sorted into an independent set. Then, for a given centrality index, the nodes with the highest centrality in an independent set are chosen as multiple spreaders. Comparing this approach with the traditional method, in which nodes with the highest centrality from the emph{entire} network perspective are chosen, we find that our method is more effective in accelerating the spreading process and maximizing the spreading coverage than the traditional method, no matter in network models or in real social networks. Meanwhile, the low computational complexity of the coloring algorithm guarantees the potential applications of our method.
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