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Register a new userAnalytical reasoning task reveals limits of social learning in networks
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Social learning -by observing and copying others- is a highly successful cultural mechanism for adaptation, outperforming individual information acquisition and experience. Here, we investigate social learning in the context of the uniquely human capacity for reflective, analytical reasoning. A hallmark of the human mind is our ability to engage analytical reasoning, and suppress false associative intuitions. Through a set of lab-based network experiments, we find that social learning fails to propagate this cognitive strategy. When people make false intuitive conclusions, and are exposed to the analytic output of their peers, they recognize and adopt this correct output. But they fail to engage analytical reasoning in similar subsequent tasks. Thus, humans exhibit an unreflective copying bias, which limits their social learning to the output, rather than the process, of their peers reasoning -even when doing so requires minimal effort and no technical skill. In contrast to much recent work on observation-based social learning, which emphasizes the propagation of successful behavior through copying, our findings identify a limit on the power of social networks in situations that require analytical reasoning.
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In-depth studies of sociotechnical systems are largely limited to single instances. Network surveys are expensive, and platforms vary in important ways, from interface design, to social norms, to historical contingencies. With single examples, we can not in general know how much of observed network structure is explained by historical accidents, random noise, or meaningful social processes, nor can we claim that network structure predicts outcomes, such as organization success or ecosystem health. Here, I show how we can adopt a comparative approach for settings where we have, or can cleverly construct, multiple instances of a network to estimate the natural variability in social systems. The comparative approach makes previously untested theories testable. Drawing on examples from the social networks literature, I discuss emerging directions in the study of populations of sociotechnical systems using insights from organization theory and ecology.
In this big data era, more and more social activities are digitized thereby becoming traceable, and thus the studies of social networks attract increasing attention from academia. It is widely believed that social networks play important role in the process of information diffusion. However, the opposite question, i.e., how does information diffusion process rebuild social networks, has been largely ignored. In this paper, we propose a new framework for understanding this reversing effect. Specifically, we first introduce a novel information diffusion model on social networks, by considering two types of individuals, i.e., smart and normal individuals, and two kinds of messages, true and false messages. Since social networks consist of human individuals, who have self-learning ability, in such a way that the trust of an individual to one of its neighbors increases (or decreases) if this individual received a true (or false) message from that neighbor. Based on such a simple self-learning mechanism, we prove that a social network can indeed become smarter, in terms of better distinguishing the true message from the false one. Moreover, we observe the emergence of social stratification based on the new model, i.e., the true messages initially posted by an individual closer to the smart one can be forwarded by more others, which is enhanced by the self-learning mechanism. We also find the crossover advantage, i.e., interconnection between two chain networks can make the related individuals possessing higher social influences, i.e., their messages can be forwarded by relatively more others. We obtained these results theoretically and validated them by simulations, which help better understand the reciprocity between social networks and information diffusion.
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We introduce a new paradigm that is important for community detection in the realm of network analysis. Networks contain a set of strong, dominant communities, which interfere with the detection of weak, natural community structure. When most of the members of the weak communities also belong to stronger communities, they are extremely hard to be uncovered. We call the weak communities the hidden community structure. We present a novel approach called HICODE (HIdden COmmunity DEtection) that identifies the hidden community structure as well as the dominant community structure. By weakening the strength of the dominant structure, one can uncover the hidden structure beneath. Likewise, by reducing the strength of the hidden structure, one can more accurately identify the dominant structure. In this way, HICODE tackles both tasks simultaneously. Extensive experiments on real-world networks demonstrate that HICODE outperforms several state-of-the-art community detection methods in uncovering both the dominant and the hidden structure. In the Facebook university social networks, we find multiple non-redundant sets of communities that are strongly associated with residential hall, year of registration or career position of the faculties or students, while the state-of-the-art algorithms mainly locate the dominant ground truth category. In the Due to the difficulty of labeling all ground truth communities in real-world datasets, HICODE provides a promising approach to pinpoint the existing latent communities and uncover communities for which there is no ground truth. Finding this unknown structure is an extremely important community detection problem.
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