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Register a new userIMRank: Influence Maximization via Finding Self-Consistent Ranking
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Added by
Suqi Cheng
Publication date
2014
fields
Informatics Engineering
and research's language is
English
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Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and drawbacks: (1)Greedy algorithms, selecting seed nodes one by one, give a guaranteed accuracy relying on the accurate approximation of influence spread with high computational cost; (2)Heuristic algorithms, estimating influence spread using efficient heuristics, have low computational cost but unstable accuracy. We first point out that greedy algorithms are essentially finding a self-consistent ranking, where nodes ranks are consistent with their ranking-based marginal influence spread. This insight motivates us to develop an iterative ranking framework, i.e., IMRank, to efficiently solve influence maximization problem under independent cascade model. Starting from an initial ranking, e.g., one obtained from efficient heuristic algorithm, IMRank finds a self-consistent ranking by reordering nodes iteratively in terms of their ranking-based marginal influence spread computed according to current ranking. We also prove that IMRank definitely converges to a self-consistent ranking starting from any initial ranking. Furthermore, within this framework, a last-to-first allocating strategy and a generalization of this strategy are proposed to improve the efficiency of estimating ranking-based marginal influence spread for a given ranking. In this way, IMRank achieves both remarkable efficiency and high accuracy by leveraging simultaneously the benefits of greedy algorithms and heuristic algorithms. As demonstrated by extensive experiments on large scale real-world social networks, IMRank always achieves high accuracy comparable to greedy algorithms, with computational cost reduced dramatically, even about $10-100$ times faster than other scalable heuristics.
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Social networks have been popular platforms for information propagation. An important use case is viral marketing: given a promotion budget, an advertiser can choose some influential users as the seed set and provide them free or discounted sample products; in this way, the advertiser hopes to increase the popularity of the product in the users friend circles by the world-of-mouth effect, and thus maximizes the number of users that information of the production can reach. There has been a body of literature studying the influence maximization problem. Nevertheless, the existing studies mostly investigate the problem on a one-off basis, assuming fixed known influence probabilities among users, or the knowledge of the exact social network topology. In practice, the social network topology and the influence probabilities are typically unknown to the advertiser, which can be varying over time, i.e., in cases of newly established, strengthened or weakened social ties. In this paper, we focus on a dynamic non-stationary social network and design a randomized algorithm, RSB, based on multi-armed bandit optimization, to maximize influence propagation over time. The algorithm produces a sequence of online decisions and calibrates its explore-exploit strategy utilizing outcomes of previous decisions. It is rigorously proven to achieve an upper-bounded regret in reward and applicable to large-scale social networks. Practical effectiveness of the algorithm is evaluated using both synthetic and real-world datasets, which demonstrates that our algorithm outperforms previous stationary methods under non-stationary conditions.
Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is required that influence maximization algorithms should have both guaranteed accuracy and high scalability. However, existing algorithms suffer a scalability-accuracy dilemma: conventional greedy algorithms guarantee the accuracy with expensive computation, while the scalable heuristic algorithms suffer from unstable accuracy. In this paper, we focus on solving this scalability-accuracy dilemma. We point out that the essential reason of the dilemma is the surprising fact that the submodularity, a key requirement of the objective function for a greedy algorithm to approximate the optimum, is not guaranteed in all conventional greedy algorithms in the literature of influence maximization. Therefore a greedy algorithm has to afford a huge number of Monte Carlo simulations to reduce the pain caused by unguaranteed submodularity. Motivated by this critical finding, we propose a static greedy algorithm, named StaticGreedy, to strictly guarantee the submodularity of influence spread function during the seed selection process. The proposed algorithm makes the computational expense dramatically reduced by two orders of magnitude without loss of accuracy. Moreover, we propose a dynamical update strategy which can speed up the StaticGreedy algorithm by 2-7 times on large scale social networks.
In a social network, influence maximization is the problem of identifying a set of users that own the maximum {it influence ability} across the network. In this paper, a novel credit distribution (CD) based model, termed as the multi-action CD (mCD) model, is introduced to quantify the influence ability of each user, which works with practical datasets where one type of action could be recorded for multiple times. Based on this model, influence maximization is formulated as a submodular maximization problem under a general knapsack constraint, which is NP-hard. An efficient streaming algorithm with one-round scan over the user set is developed to find a suboptimal solution. Specifically, we first solve a special case of knapsack constraints, i.e., a cardinality constraint, and show that the developed streaming algorithm can achieve ($frac{1}{2}-epsilon$)-approximation of the optimality. Furthermore, for the general knapsack case, we show that the modified streaming algorithm can achieve ($frac{1}{3}-epsilon$)-approximation of the optimality. Finally, experiments are conducted over real Twitter dataset and demonstrate that the mCD model enjoys high accuracy compared to the conventional CD model in estimating the total number of people who get influenced in a social network. Moreover, through the comparison to the conventional CD, non-CD models, and the mCD model with the greedy algorithm on the performance of the influence maximization problem, we show the effectiveness and efficiency of the proposed mCD model with the streaming algorithm.
We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds, formally referred to as the influence maximization problem. It admits a $(1-1/e)$-factor approximation algorithm if the influence function is submodular. Otherwise, in the worst case, the problem is NP-hard to approximate to within a factor of $N^{1-varepsilon}$. This paper studies whether this worst-case hardness result can be circumvented by making assumptions about either the underlying network topology or the cascade model. All of our assumptions are motivated by many real life social network cascades. First, we present strong inapproximability results for a very restricted class of networks called the (stochastic) hierarchical blockmodel, a special case of the well-studied (stochastic) blockmodel in which relationships between blocks admit a tree structure. We also provide a dynamic-program based polynomial time algorithm which optimally computes a directed variant of the influence maximization problem on hierarchical blockmodel networks. Our algorithm indicates that the inapproximability result is due to the bidirectionality of influence between agent-blocks. Second, we present strong inapproximability results for a class of influence functions that are almost submodular, called 2-quasi-submodular. Our inapproximability results hold even for any 2-quasi-submodular $f$ fixed in advance. This result also indicates that the threshold between submodularity and nonsubmodularity is sharp, regarding the approximability of influence maximization.
We study the online influence maximization (OIM) problem in social networks, where in multiple rounds the learner repeatedly chooses seed nodes to generate cascades, observes the cascade feedback, and gradually learns the best seeds that generate the largest cascade. We focus on two major challenges in this paper. First, we work with node-level feedback instead of edge-level feedback. The edge-level feedback reveals all edges that pass through information in a cascade, where the node-level feedback only reveals the activated nodes with timestamps. The node-level feedback is arguably more realistic since in practice it is relatively easy to observe who is influenced but very difficult to observe from which relationship (edge) the influence comes from. Second, we use standard offline oracle instead of offline pair-oracle. To compute a good seed set for the next round, an offline pair-oracle finds the best seed set and the best parameters within the confidence region simultaneously, and such an oracle is difficult to compute due to the combinatorial core of OIM problem. So we focus on how to use the standard offline influence maximization oracle which finds the best seed set given the edge parameters as input. In this paper, we resolve these challenges for the two most popular diffusion models, the independent cascade (IC) and the linear threshold (LT) model. For the IC model, the past research only achieves edge-level feedback, while we present the first $widetilde{O}(sqrt{T})$-regret algorithm for the node-level feedback. Besides, the algorithm only invokes standard offline oracles. For the LT model, a recent study only provides an OIM solution that meets the first challenge but still requires a pair-oracle. In this paper, we apply a similar technique as in the IC model to replace the pair-oracle with a standard oracle while maintaining $widetilde{O}(sqrt{T})$-regret.
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