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In this paper we show that the small world and weak ties phenomena can spontaneously emerge in a social network of interacting agents. This dynamics is simulated in the framework of a simplified model of opinion diffusion in an evolving social network where agents are made to interact, possibly update their beliefs and modify the social relationships according to the opinion exchange.
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This paper reviews, classifies and compares recent models for social networks that have mainly been published within the physics-oriented complex networks literature. The models fall into two categories: those in which the addition of new links is dependent on the (typically local) network structure (network evolution models, NEMs), and those in which links are generated based only on nodal attributes (nodal attribute models, NAMs). An exponential random graph model (ERGM) with structural dependencies is included for comparison. We fit models from each of these categories to two empirical acquaintance networks with respect to basic network properties. We compare higher order structures in the resulting networks with those in the data, with the aim of determining which models produce the most realistic network structure with respect to degree distributions, assortativity, clustering spectra, geodesic path distributions, and community structure (subgroups with dense internal connections). We find that the nodal attribute models successfully produce assortative networks and very clear community structure. However, they generate unrealistic clustering spectra and peaked degree distributions that do not match empirical data on large social networks. On the other hand, many of the network evolution models produce degree distributions and clustering spectra that agree more closely with data. They also generate assortative networks and community structure, although often not to the same extent as in the data. The ERG model turns out to produce the weakest community structure.
Social groups are fundamental building blocks of human societies. While our social interactions have always been constrained by geography, it has been impossible, due to practical difficulties, to evaluate the nature of this restriction on social group structure. We construct a social network of individuals whose most frequent geographical locations are also known. We also classify the individuals into groups according to a community detection algorithm. We study the variation of geographical span for social groups of varying sizes, and explore the relationship between topological positions and geographic positions of their members. We find that small social groups are geographically very tight, but become much more clumped when the group size exceeds about 30 members. Also, we find no correlation between the topological positions and geographic positions of individuals within network communities. These results suggest that spreading processes face distinct structural and spatial constraints.
Social network based information campaigns can be used for promoting beneficial health behaviours and mitigating polarisation (e.g. regarding climate change or vaccines). Network-based intervention strategies typically rely on full knowledge of network structure. It is largely not possible or desirable to obtain population-level social network data due to availability and privacy issues. It is easier to obtain information about individuals attributes (e.g. age, income), which are jointly informative of an individuals opinions and their social network position. We investigate strategies for influencing the system state in a statistical mechanics based model of opinion formation. Using synthetic and data based examples we illustrate the advantages of implementing coarse-grained influence strategies on Ising models with modular structure in the presence of external fields. Our work provides a scalable methodology for influencing Ising systems on large graphs and the first exploration of the Ising influence problem in the presence of ambient (social) fields. By exploiting the observation that strong ambient fields can simplify control of networked dynamics, our findings open the possibility of efficiently computing and implementing public information campaigns using insights from social network theory without costly or invasive levels of data collection.
Public opinion is often affected by the presence of committed groups of individuals dedicated to competing points of view. Using a model of pairwise social influence, we study how the presence of such groups within social networks affects the outcome and the speed of evolution of the overall opinion on the network. Earlier work indicated that a single committed group within a dense social network can cause the entire network to quickly adopt the groups opinion (in times scaling logarithmically with the network size), so long as the committed group constitutes more than about 10% of the population (with the findings being qualitatively similar for sparse networks as well). Here we study the more general case of opinion evolution when two groups committed to distinct, competing opinions $A$ and $B$, and constituting fractions $p_A$ and $p_B$ of the total population respectively, are present in the network. We show for stylized social networks (including ErdH{o}s-Renyi random graphs and Barabasi-Albert scale-free networks) that the phase diagram of this system in parameter space $(p_A,p_B)$ consists of two regions, one where two stable steady-states coexist, and the remaining where only a single stable steady-state exists. These two regions are separated by two fold-bifurcation (spinodal) lines which meet tangentially and terminate at a cusp (critical point). We provide further insights to the phase diagram and to the nature of the underlying phase transitions by investigating the model on infinite (mean-field limit), finite complete graphs and finite sparse networks. For the latter case, we also derive the scaling exponent associated with the exponential growth of switching times as a function of the distance from the critical point.
This paper presents an evolution model of weighted networks in which the structural growth and weight dynamics are driven by human behavior, i.e. passenger route choice behavior. Transportation networks grow due to peoples increasing travel demand and the pattern of growth is determined by their route choice behavior. In airline networks passengers often transfer from a third airport instead of flying directly to the destination, which contributes to the hubs formation and finally the scale-free statistical property. In this model we assume at each time step there emerges a new node with m travel destinations. Then the new node either connects destination directly with the probability p or transfers from a third node with the probability 1-p. The analytical result shows degree and strength both obey power-law distribution with the exponent between 2.33 and 3 depending on p. The weights also obey power-law distribution. The clustering coefficient, degree assortatively coefficient and degree-strength correlation are all dependent on the probability p. This model can also be used in social networks.
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