The research presents a study and evaluation of the current situation of the
Commercial Bank of Syria and the mechanism for implementation of its operations and
goals to be achieved, through Balanced Scorecard also provides an explanation of the
c
oncept of Balanced Scorecard in terms of its dependence on four aspects are (financial -
customers - internal processes- learning and growth).
The study reached the following conclusions: that the bank has succeeded in
achieving its objectives in profitability and security of banking, but it did not succeed in
satisfying customers, in achieving the goal of improving internal operations, and it did not
succeed in achieving learning and innovation in procedures and staff .
The research was presented a set of recommendations including: Adoption of the
concept of Balanced Scorecard in performance measurement and deepen his understanding
of the culture of the bank, the need to focus attention to customers and their proposals and
to achieve satisfaction, the need for attention to improving the quality of banking
operations and provide services without errors as soon as possible, and to focus attention to
human resources at the bank and enable work to increase the degree of employee
satisfaction and improve productivity.
