We give an overview of our recent theoretical studies of the thermodynamics of excitons, and other solid-state qubits, driven by time-dependent laser fields. We consider a single such emitter and describe how the formation of strong-field dressed states allows the emitter to absorb or emit acoustic phonons in a controlled way. We present results for the heat absorption, and show that the form of the driving field can be tailored to produce different thermodynamic processes, including both reversible and irreversible heat absorption. We discuss these effects from the perspective of quantum thermodynamics and outline the possibility of using them for optical cooling of solids to low temperatures.