Polarized-neutron diffraction experiments (PND) have revealed that the pseudogap state of the cuprates exhibits unusual intra-unit-cell (IUC) magnetism. At a qualitative level, the data indicate a moment direction that is neither perpendicular nor parallel to the CuO2 layers, yet an accurate measurement of a structurally simple compound has been lacking. Here we report PND results with unprecedented accuracy for the IUC magnetic order in the simple-tetragonal single-CuO$_2$-layer compound HgBa2CuO$_{4+{delta}}$. At the transition temperature, we find evidence for magnetic critical scattering. Deep in the ordered state, we determine the moment direction to be 70{deg} $pm$ 10{deg} away from the normal to the CuO$_2$ layers, which rules out both purely planar loop currents and high-symmetry Dirac multipoles, the two most prominent theoretical proposals for the microscopic origin of the IUC magnetism. However, the data are consistent with Dirac multipoles of lower symmetry or, alternatively, with a particular configuration of loop currents that flow on the faces of the CuO$_6$ octahedra.