The Role of the marketing information system in preparation the competitive Strategies: A Field Study in Syrian public Banks

This study focuses on the role of the marketing Information system in preparation the competitive strategies in Syrian public banks. This study deals the marketing Information system and its resources and kinds, in addition to the definition of competitive strategies. The researcher has act appraisement the following competitive strategies in studied banks, and known marketing Information system and his role in formulation competitive strategies. the competitive strategies when applying this system. The researcher through personal interviews and giving out questionnaire too the employees and customers arrived many results which is the existence positive effect of marketing Information system on competitive strategies. In addition, there a big importance for application marketing Information system in suitable and effective form for preparation and formulation the suitable competitive strategy.