We give a general parameterization of the Lambda_b --> Lambda(1520) gamma decay amplitude, applicable to any strange isosinglet spin-3/2 baryon, and calculate the branching fraction and helicity amplitudes. Large-energy form factor relations are worked out, and it is shown that the helicity-3/2 amplitudes vanish at lowest order in soft-collinear effective theory (SCET). The suppression can be tested experimentally at the LHC and elsewhere, thus providing a benchmark for SCET. We apply the results to assess the experimental reach for a possible wrong-helicity b --> s gamma dipole coupling in Lambda_b --> Lambda(1520) gamma --> p K gamma decays. Furthermore we revisit Lambda_b-polarization at hadron colliders and update the prediction from heavy-quark effective theory. Opportunities associated with b --> d gamma afforded by high-statistics Lambda_b samples are briefly discussed in the general context of CP and flavour violation.
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