Using ultrasound measurements on detwinned single crystals of underdoped YBa$_2$Cu$_3$O$_y$ (YBCO) we study the hole doping ($p$) evolution of the thermodynamic anisotropy obtained by comparing the strain dependence of superconducting $T_{rm c}$ along the $a$ and $b$ crystallographic directions. While the structural orthorhombicity of YBCO reduces monotonically with decreasing $p<0.16$, we find that the thermodynamic anisotropy shows an intriguing enhancement at intermediate doping level of electronic origin. Our theoretical analysis shows that the enhancement of the electronic anisotropy can be related to the pseudogap potential that itself increases when the Mott insulating state is approached. Our results imply that the pseudogap is controlled by a local energy scale that can be tuned by varying the nearest neighbor Cu-Cu bond length. Our work opens the possibility to strain engineer the pseudogap potential to enhance the superconducting $T_{rm c}$.
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