Precise user modeling is critical for online personalized recommendation services. Generally, users interests are diverse and are not limited to a single aspect, which is particularly evident when their behaviors are observed for a longer time. For example, a user may demonstrate interests in cats/dogs, dancing and food & delights when browsing short videos on Tik Tok; the same user may show interests in real estate and womens wear in her web browsing behaviors. Traditional models tend to encode a users behaviors into a single embedding vector, which do not have enough capacity to effectively capture her diverse interests. This paper proposes a Sequential User Matrix (SUM) to accurately and efficiently capture users diverse interests. SUM models user behavior with a multi-channel network, with each channel representing a different aspect of the users interests. User states in different channels are updated by an emph{erase-and-add} paradigm with interest- and instance-level attention. We further propose a local proximity debuff component and a highway connection component to make the model more robust and accurate. SUM can be maintained and updated incrementally, making it feasible to be deployed for large-scale online serving. We conduct extensive experiments on two datasets. Results demonstrate that SUM consistently outperforms state-of-the-art baselines.
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