This paper outlines BenchCouncils view on the challenges, rules, and vision of benchmarking modern workloads like Big Data, AI or machine learning, and Internet Services. We conclude the challenges of benchmarking modern workloads as FIDSS (Fragmented, Isolated, Dynamic, Service-based, and Stochastic), and propose the PRDAERS benchmarking rules that the benchmarks should be specified in a paper-and-pencil manner, relevant, diverse, containing different levels of abstractions, specifying the evaluation metrics and methodology, repeatable, and scaleable. We believe proposing simple but elegant abstractions that help achieve both efficiency and general-purpose is the final target of benchmarking in future, which may be not pressing. In the light of this vision, we shortly discuss BenchCouncils related projects.
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