We propose an approach to compute one-loop corrections to the four-point amplitude in the higher spin gravities that are holographically dual to free $O(N)$, $U(N)$ and $USp(N)$ vector models. We compute the double-particle cut of one-loop diagrams by expressing them in terms of tree level four-point amplitudes. We then discuss how the remaining contributions to the complete one-loop diagram can be computed. With certain assumptions we find nontrivial evidence for the shift in the identification of the bulk coupling constant and $1/N$ in accordance with the previously established result for the vacuum energy.