The objective of this study is to understand the different behavioral considerations that govern the choice of people to engage in a crowd-shipping market. Using novel data collected by the researchers in the US, we develop discrete-continuous models. A binary logit model has been used to estimate crowd-shippers willingness to work, and an ordinary least-square regression model has been employed to calculate crowd-shippers maximum tolerance for shipping and delivery times. A selectivity-bias term has been included in the model to correct for the conditional relationships of the crowd-shippers willingness to work and their maximum travel time tolerance. The results show socio-demographic characteristics (e.g. age, gender, race, income, and education level), transporting freight experience, and number of social media usages significant influence the decision to participate in the crowd-shipping market. In addition, crowd-shippers pay expectations were found to be reasonable and concurrent with the literature on value-of-time. Findings from this research are helpful for crowd-shipping companies to identify and attract potential shippers. In addition, an understanding of crowd-shippers - their behaviors, perceptions, demographics, pay expectations, and in which contexts they are willing to divert from their route - are valuable to the development of business strategies such as matching criteria and compensation schemes for driver-partners.
تحميل البحث