Product Data Management (PDM) desktop and web based systems maintain the organizational technical and managerial data to increase the quality of products by improving the processes of development, business process flows, change management, product structure management, project tracking and resource planning. Though PDM is heavily benefiting industry but PDM community is facing a very serious unresolved issue in PDM system development with flexible and user friendly graphical user interface for efficient human machine communication. PDM systems offer different services and functionalities at a time but the graphical user interfaces of most of the PDM systems are not designed in a way that a user (especially a new user) can easily learn and use them. Targeting this issue, a thorough research was conducted in field of Human Computer Interaction; resultant data provides the information about graphical user interface development using rich internet applications. The accomplished goal of this research was to support the field of PDM with a proposition of a conceptual model for the implementation of a flexible web based graphical user interface. The proposed conceptual model was successfully designed into implementation model and a resultant prototype putting values to the field is now available. Describing the proposition in detail the main concept, implementation designs and developed prototype is also discussed in this paper. Moreover in the end, prototype is compared with respective functions of existing PDM systems .i.e., Windchill and CIM to evaluate its effectiveness against targeted challenge
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