A qubit chosen from equatorial or polar great circles on a Bloch sphere can be remotely prepared with an Einstain-Podolsky-Rosen (EPR) state shared and a cbit communication. We generalize this protocal into an arbitrary longitudinal qubit on the Bloch sphere in which the azimuthal angle phi can be an arbitrary value instead of only being zero. The generalized scheme was experimentally realized using liquid-state nuclear magnetic resonance (NMR) techniques. Also, we have experimentally demonstrated remote state measurement (RSM) on an arbitary qubit proposed by Pati.