We model self-assembly of information in networks to investigate necessary conditions for building a global perception of a system by local communication. Our approach is to let agents chat in a model system to self-organize distant communication-pathways. We demonstrate that simple local rules allow agents to build a perception of the system, that is robust to dynamical changes and mistakes. We find that messages are most effectively forwarded in the presence of hubs, while transmission in hub-free networks is more robust against misinformation and failures.