The evolution of the thermopower EuCu{2}(Ge{1-x}Si{x}){2} intermetallics, which is induced by the Si-Ge substitution, is explained by the Kondo scattering of conduction electrons on the Eu ions which fluctuate between the magnetic 2+ and non-magnetic 3+ Hunds rule configurations. The Si-Ge substitution is equivalent to chemical pressure which modifies the coupling and the relative occupation of the {it f} and conduction states.