The $AC$ magnetic penetration depth $lambda (T,H,j)$ was measured in presence of a macroscopic $DC$ (Bean) supercurrent, $j$. In single crystal BSCCO below approximately 28 K, $lambda (T,H,j)$ exhibits thermal hysteresis. The irreversibility arises from a shift of the vortex position within its pinning well as $j$ changes. It is demonstrated that below a new irreversibility temperature, the nonequilibrium Campbell length depends upon the ratio $j/j_c$. $lambda (T,H,j)$ {it increases} with $j/j_c$ as expected for a non-parabolic potential well whose curvature {it decreases} with the displacement. Qualitatively similar results are observed in other high-$T_{c}$ and conventional superconductors.