We present a new well defined sample of BL Lac objects selected from the ROSAT All-Sky Survey (RASS). The sample consists of 39 objects with 35 forming a flux limited sample down to f_X = 8 x 10^{-13} cgs, redshifts are known for 33 objects (and 31 of the complete sample). X-ray spectral properties were determined for each object individually with the RASS data. The luminosity function of RASS selected BL Lac objects is compatible with results provided by objects selected with the Einstein observatory, but the RASS selected sample contains objects with luminosities at least tenfold higher. Our analysis confirms the negative evolution for X-ray selected BL Lac objects found in a sample by the Einstein observatory, the parameterization provides similar results. A subdivision of the sample into halves according to the X-ray to optical flux ratio yielded unexpected results. The extremely X-ray dominated objects have higher redshifts and X-ray luminosities and only this subgroup shows clear signs of strong negative evolution. The evolutionary behaviour of objects with an intermediate spectral energy distribution between X-ray and radio dominated is compatible with no evolution at all. Consequences for unified schemes of X-ray and radio selected BL Lac objects are discussed.We suggest that the intermediate BL Lac objects are the basic BL Lac population. The distinction between the two subgroups can be explained if extreme X-ray dominated BL Lac objects are observed in a state of enhanced X-ray activity.
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