New data and results on the optical behaviour of the blazar PKS 0735+178 are presented. In addition the whole historical light curve, and a new photometric calibration of comparison stars are reported. Optical spectral indexes are calculated and studied on years scales, while several methods for time-series analysis are applied to the whole historical series and to each observing season of our data set. This allowed to search and identify optical variability modes, characteristic timescales and the signal power spectrum over 3 decades in time. In the last 10 years the optical flux of PKS 0735+178 exhibited a rather achromatic long-term behaviour and a variability mode resembling the shot-noise. The brightness level was in an intermediate/low state with a mild flaring activity and a superimposition/succession of rapid and slower flares, with no extraordinary/isolated outbursts but, at any rate, characterized by 1 major active phase in 2001. Several mid-term scales (days, weeks) were found, the more common falling into values of about 27-28 days, 50-56 days and 76-79 days. The rapid variability in the historical curve appear to be modulated by a general, slower and rather oscillating trend, where typical timescales of about 4.5, 8.5 and 11-13 years can be identified. This spectral and temporal analysis, accompanying our data publication, suggests the occurrence of distinctive variability signatures at days/weeks scales, that can likely be of transitory nature. On the other hand the possible pseudo-cyclical or multi-component modulations at long times could be more stable, recurrent and correlated to the bimodal radio flux behaviour and the twisted radio structure observed by many years in this blazar.
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