Cosmic ray air showers have been known for over 30 years to emit pulsed radio emission in the frequency range from a few to a few hundred MHz, an effect that offers great opportunities for the study of extensive air showers with upcoming fully digital software radio telescopes such as LOFAR and the enhancement of particle detector arrays such as KASCADE Grande or the Pierre Auger Observatory. However, there are still a lot of open questions regarding the strength of the emission as well as the underlying emission mechanism. Accompanying the development of a LOFAR prototype station dedicated to the observation of radio emission from extensive air showers, LOPES, we therefore take a new approach to modeling the emission process, interpreting it as coherent geosynchrotron emission from electron-positron pairs gyrating in the earths magnetic field. We develop our model in a step-by-step procedure incorporating increasingly realistic shower geometries in order to disentangle the coherence effects arising from the different scales present in the air shower structure and assess their influence on the spectrum and radial dependence of the emitted radiation. We infer that the air shower pancake thickness directly limits the frequency range of the emitted radiation, while the radial dependence of the emission is mainly governed by the intrinsic beaming cone of the synchrotron radiation and the superposition of the emission over the air shower evolution as a whole. Our model succeeds in reproducing the qualitative trends in the emission spectrum and radial dependence that were observed in the past, and is consistent with the absolute level of the emission within the relatively large systematic errors in the experimental data.