We report on a study of tidally triggered star formation in galaxies, based on spectroscopic/photometric observations in the optical/near-IR of a magnitude limited sample of 59 systems of interacting and merging galaxies and a comparison sample of 38 normal isolated galaxies. In contrast to results from previous investigations, our global UBV colours do not support a significant enhancement of starforming activity in the interacting/merging galaxies. We claim that this is true also for Arp galaxies. A moderate increase in star formation is found in the very centres of the interacting galaxies contributing marginally to the total luminosity. The interacting and in particular the merging galaxies are characterized by increased far infrared (hereafter FIR) luminosities and temperatures that weakly correlate with the central activity. The L(FIR)/L(B) ratio however, is remarkably similar in the two samples, indicating that true starbursts normally are not hiding in the central regions of the FIR luminous cases. The gas mass-to-luminosity ratio in optical-IR is practically independent of luminosity, lending further support to the paucity of true massive starburst galaxies triggered by interactions/mergers. Our conclusion is that interacting and merging galaxies, from the global star formation aspect, generally do not differ dramatically from scaled