The East model is the simplest one-dimensional kinetically-constrained model of $N$ spins with a trivial equilibrium that displays anomalously large spatio-temporal fluctuations, with characteristic space-time bubbles in trajectory space, and with a discontinuity at the origin for the first derivative of the scaled cumulant generating function of the total activity. These striking dynamical properties are revisited via the large deviations at Level 2.5 for the relevant local empirical densities and flows that only involve two consecutive spins. This framework allows to characterize their anomalous rate functions and to analyze the consequences for all the time-additive observables that can be reconstructed from them, both for the pure and for the random East model. These singularities in dynamical large deviations properties disappear when the hard-constraint of the East model is replaced by the soft constraint.