We theoretically study the coherent nonlinear response of electrons confined in semiconductor quantum wells under the effect of an electromagnetic radiation close to resonance with an intersubband transition. Our approach is based on the time-dependent Schrodinger-Poisson equation stemming from a Hartree description of Coulomb-interacting electrons. This equation is solved by standard numerical tools and the results are interpreted in terms of approximated analytical formulas. For growing intensity, we observe a red-shift of the effective resonance frequency due to the reduction of the electric dipole moment and the corresponding suppression of the depolarization shift. The competition between coherent nonlinearities and incoherent saturation effects is discussed. The strength of the resulting optical nonlinearity is estimated across different frequency ranges from Mid-IR to THz with an eye to on-going experiments on intersubband polariton condensation and speculative quantum optical applications such as single-photon emission.