We consider the large time behavior in two types of equations, posed on the whole space R^d: the Schr{o}dinger equation with a logarithmic nonlinearity on the one hand; compressible, isothermal, Euler, Korteweg and quantum Navier-Stokes equations on the other hand. We explain some connections between the two families of equations, and show how these connections may help having an insight in all cases. We insist on some specific aspects only, and refer to the cited articles for more details, and more complete statements. We try to give a general picture of the results, and present some heuristical arguments that can help the intuition, which are not necessarily found in the mentioned articles.