This work introduces a methodology for studying synchronization in adaptive networks with heterogeneous plasticity (adaptation) rules. As a paradigmatic model, we consider a network of adaptively coupled phase oscillators with distance-dependent adaptations. For this system, we extend the master stability function approach to adaptive networks with heterogeneous adaptation. Our method allows for separating the contributions of network structure, local node dynamics, and heterogeneous adaptation in determining synchronization. Utilizing our proposed methodology, we explain mechanisms leading to synchronization or desynchronization by enhanced long-range connections in nonlocally coupled ring networks and networks with Gaussian distance-dependent coupling weights equipped with a biologically motivated plasticity rule.