Demand response (DR) programs are interesting ways to attract consumers participation in order to improve the electric consumption patterns. DR programs motivate customers to change the consumption patterns in response to price changes. This could be done by paying incentives or considering penalties either when wholesale market prices are high or when network reliability is at risk. The overall purpose of implementing DR programs is to improve the network reliability and reduce the costs. Successful implementation of these programs requires prerequisites, which without them, there is no guarantee of the success of these programs. Different sciences have proposed various scientific solutions for creating optimal power consumption behavior in customers, such as solutions based on the technical and economic aspects. Although each of these solutions might be efficient and effective, they could not cover all the aspects of the solutions. The results of studies conducted by many researchers show that in addition to the technical and economic issues, social, cultural, and behavioral factors are also very important. Therefore, in this paper, cultural, social, and behavioral aspects are investigated and analyzed as one of the vital requirements for better implementation of DR.
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