Existing CNNs-Based RGB-D Salient Object Detection (SOD) networks are all required to be pre-trained on the ImageNet to learn the hierarchy features which can help to provide a good initialization. However, the collection and annotation of large-scale datasets are time-consuming and expensive. In this paper, we utilize Self-Supervised Representation Learning (SSL) to design two pretext tasks: the cross-modal auto-encoder and the depth-contour estimation. Our pretext tasks require only a few and unlabeled RGB-D datasets to perform pre-training, which makes the network capture rich semantic contexts and reduce the gap between two modalities, thereby providing an effective initialization for the downstream task. In addition, for the inherent problem of cross-modal fusion in RGB-D SOD, we propose a consistency-difference aggregation (CDA) module that splits a single feature fusion into multi-path fusion to achieve an adequate perception of consistent and differential information. The CDA module is general and suitable for both cross-modal and cross-level feature fusion. Extensive experiments on six benchmark RGB-D SOD datasets, our model pre-trained on the RGB-D dataset ($6,392$ without any annotations) can perform favorably against most state-of-the-art RGB-D methods pre-trained on ImageNet ($1,280,000$ with image-level annotations).