In this article we study a class of prescribed curvature problems on complete noncompact Riemannian manifolds. To be precise, we derive local $C^0$-estimate under an asymptotic condition which is in effect optimal, and prove the existence of complete conformal metrics with prescribed curvature functions. A key ingredient of our strategy is Aviles-McOwens result or its fully nonlinear version on the existence of complete conformal metrics with prescribed curvature functions on manifolds with boundary.