We present the first detailed observational picture of a possible ongoing massive cluster hierarchical assembly in the Galactic disk as revealed by the analysis of the stellar full phase-space (3D positions and kinematics and spectro-photometric properties) of an extended area ($6^{circ}$ diameter) surrounding the well-known $it h$ and $chi$ Persei double stellar cluster in the Perseus Arm. Gaia-EDR3 shows that the area is populated by seven co-moving clusters, three of which were previously unknown, and by an extended and quite massive ($Msim10^5 M_{odot}$) halo. All stars and clusters define a complex structure with evidence of possible mutual interactions in the form of intra-cluster over-densities and/or bridges. They share the same chemical abundances (half-solar metallicity) and age ($tsim20$ Myr) within a small confidence interval and the stellar density distribution of the surrounding diffuse stellar halo resembles that of a cluster-like stellar system. The combination of these evidences suggests that stars distributed within a few degrees from $it h$ and $chi$ Persei are part of a common, sub-structured stellar complex that we named LISCA I. Comparison with results obtained through direct $N$-body simulations suggest that LISCA I may be at an intermediate stage of an ongoing cluster assembly that can eventually evolve in a relatively massive (a few $10^5 M_{odot}$) stellar system. We argue that such cluster formation mechanism may be quite efficient in the Milky Way and disk-like galaxies and, as a consequence, it has a relevant impact on our understanding of cluster formation efficiency as a function of the environment and redshift.