A medium- and high-resolution spectroscopic survey of helium-rich hot subdwarfs is being carried out using the Southern African Large Telescope (SALT). Objectives include the discovery of exotic hot subdwarfs and of sequences connecting chemically-peculiar subdwarfs of different types. The first phase consists of medium-resolution spectroscopy of over 100 stars selected from low-resolution surveys. This paper describes the selection criteria, and the observing, classification and analysis methods. It presents 107 spectral classifications on the MK-like Drilling system and 106 coarse analyses ($T_{rm eff}, log g, log y$) based on a hybrid grid of zero-metal non-LTE and line-blanketed LTE model atmospheres. For 75 stars, atmospheric parameters have been derived for the first time. The sample may be divided into 6 distinct groups including the classical `helium-rich sdO stars with spectral types (Sp) sdO6.5 - sdB1 (74) comprising carbon-rich (35) and carbon-weak (39) stars, very hot He-sdOs with Sp $lesssim$ sdO6 (13), extreme helium stars with luminosity class $lesssim 5$ (5), intermediate helium-rich subdwarfs with helium class 25 -- 35 (8), and intermediate helium-rich subdwarfs with helium class $10 - 25$ (6). The last covers a narrow spectral range (sdB0 -- sdB1) including two known and four candidate heavy-metal subdwarfs. Within other groups are several stars of individual interest, including an extremely metal-poor helium star, candidate double-helium subdwarf binaries, and a candidate low-gravity He-sdO star.
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