This paper investigates the problem of resource allocation for joint communication and radar sensing system on rate-splitting multiple access (RSMA) based unmanned aerial vehicle (UAV) system. UAV simultaneously communicates with multiple users and probes signals to targets of interest to exploit cooperative sensing ability and achieve substantial gains in size, cost and power consumption. By virtue of using linearly precoded rate splitting at the transmitter and successive interference cancellation at the receivers, RSMA is introduced as a promising paradigm to manage interference as well as enhance spectrum and energy efficiency. To maximize the energy efficiency of UAV networks, the deployment location and the beamforming matrix are jointly optimized under the constraints of power budget, transmission rate and approximation error. To solve the formulated non-convex problem efficiently, we decompose it into the UAV deployment subproblem and the beamforming optimization subproblem. Then, we invoke the successive convex approximation and difference-of-convex programming as well as Dinkelbach methods to transform the intractable subproblems into convex ones at each iteration. Next, an alternating algorithm is designed to solve the non-linear and non-convex problem in an efficient manner, while the corresponding complexity is analyzed as well. Finally, simulation results reveal that proposed algorithm with RSMA is superior to orthogonal multiple access and power-domain non-orthogonal multiple access in terms of power consumption and energy efficiency.